Apple has officially unveiled a revamped Siri, now known as Siri AI.
It s a complete rebuild powered by Apple Intelligence, which includes personal context understanding, broad world knowledge, and onscreen awareness.
It can now search through your emails, messages, and photos to surface relevant information on demand.
Siri AI also features a dedicated app that syncs conversation history across all your devices through iCloud, so you can start a chat on your Mac and continue it on your iPhone. That sounds impressive on paper.
But here is the elephant in the room: ChatGPT and Gemini have been doing most of this for two years. Is Apple genuinely innovating, or is this just a very polished catch-up job dressed in premium marketing?
