Launching today
Lightfield
AI-native CRM that builds itself and does work for you
234 followers
AI-native CRM that builds itself and does work for you
234 followers
Lightfield reads your emails, meetings, and calls to build your CRM automatically. No manual data entry — ever. Connect your inbox, upload a spreadsheet or CSV from your old CRM, and everything is recreated in less than five minutes. Ask it anything in plain English: who needs follow-up, what objections keep coming up, how has our ICP shifted — answered from your actual conversations. Then put it to work to draft follow-ups, create board decks, build proposals, and more.
BrandingStudio.ai
Every CRM I've tried has the same failure mode: it's only as good as what people remember to put into it, and nobody does consistently.
The auto-capture from emails and calendar is the piece that actually solves the behaviour problem rather than just the interface problem. Most CRM redesigns just make it easier to enter data manually. This skips the entry step entirely, which is a different category of solution.
Running a SaaS and managing a mix of inbound leads and partnership conversations, so this is directly relevant. The question I'd have is around signal quality: when the AI is reconstructing deal context from email threads, how does it handle relationships that are mostly async and fragmented across months? That's usually where CRM data gets thin and unreliable, regardless of the tool. Congrats on the launch!
Lightfield
@joao_seabra - great question. We have customers representing logitudinal records across years in Lightfield. When you connect your inbox you can sync up to two years of email data, and anything else you upload from your old CRM data can be added to that to create a single longitudinal record that you can query.
Happycapy
Lightfield
@bartvandekooij Great questions!
Lightfield is a direct replacement for HubSpot as a CRM - we've already had many customers migrate from HubSpot to us. A few things that make us different: there's zero manual data entry since we auto-capture from emails, meetings, calendar, and more, so your CRM stays up to date without anyone having to maintain it. Beyond that, our AI agent can answer deep questions about your deals and relationships, draft personalized emails in batches, and generate pipeline analysis and dashboards on demand.
On email marketing and automation, we can help with personalized outreach today, but we're not yet a full replacement for dedicated tools like Klaviyo or HubSpot's marketing automation. That said, it's on our roadmap.
As for support tools, we don't have a native integration yet, but many of our users pull support tickets into Lightfield via webhook or API.
Curious what support tool you’re using? Helpful for us to prioritize integrations.
Happycapy
Lightfield
@bartvandekooij got it - we can definitely connect with that.
this is a pretty strong pitch honestly. the zero manual data entry part is what stands out most, because keeping crm data updated is where a lot of teams quietly lose consistency. also like that it is not just storing info but actually helping teams do something with it after.
curious, when people switch from hubspot, what’s the first thing that usually makes them feel the difference most?
Lightfield
@akshay_kumar_hireid The "it already knows everything" moment is usually what lands first.
Connect your email and calendar, and within minutes Lightfield gives you a working CRM - accounts, contacts, and deal history pulled from your real conversations. That's before you've even migrated a single record from HubSpot.
When you're ready, our AI can handle the full HubSpot data migration in hours instead of days. From there, you're just talking to your CRM: asking questions, pulling insights, getting work done.
After years of manually maintaining HubSpot, that difference is obvious within the first few minutes.
nice one. a crm that actually stays updated on its own sounds way more realistic than asking sales teams to log everything properly forever. the part about asking questions from actual conversations is pretty interesting too.
curious, what kind of teams are adopting it fastest right now, smaller sales teams or bigger ones with messy existing crm data?
Lightfield
@nayan_surya98 Honestly, both but for different reasons.
Smaller teams adopt fastest because the setup cost is near zero. There's no admin, no onboarding project - you connect email and calendar and you have a working CRM in minutes. For a founder doing sales themselves, that's a completely different category of tool.
Bigger teams with messy legacy data are a strong fit too. We've had large customers come over with 10+ years of HubSpot history and our AI handles the data migration in hours. The part that surprises them is they're already getting value from live email and meeting capture before the migration is even done.
The common thread isn't company size. It's teams where the CRM has been quietly decaying because nobody wants to maintain it.
The biggest CRM problem I have seen is not the setup — it is that people stop updating it after a few weeks. Zero manual entry sounds like it solves that. But what happens when part of the conversation happens on channels you are not connected to — do you end up with gaps that make the data unreliable?
Lightfield
@klara_minarikova Totally fair question. Email and calendar are just the starting point. We're actively expanding to capture more context, including LinkedIn, Slack, WhatsApp, and more. Teams can also push data in directly via webhook or API to cover anything outside those channels.
Houck's Newsletter
When I heard Lightfield's founders shut down a product with 20M users to build this, I knew it had to be pretty special. And, after a couple months of early access I totally understand why they did it. I've never been good at updating my CRM. But having it updated is actually super valuable... it's just the kind of tedious work I either feel too busy to do or just forget. Lightfield is the first CRM I've used where I feel like I'm getting that value without having to do the work myself. It's definitely the first CRM I've actually loved using.
Lightfield
@michael_houck1 - Really appreciate the kind words! We made Lightfield for founders like you. Grateful for your support.
I was one of the very first people to sell Contact Managers and then Sales Force Automation products to salespeople in the late 80s. The salespeople hated it because of all the input it required... among other things.
CRM has come a long way since then. You've got a good start. Once you add Customer Service and Marketing you'll truly have an integrated AI-based CRM solution.
Lightfield
@jberkowitz - appreciate the kind words. I can relate, started my career as a salesperson and hated every minute I spent updating fields in SFDC. No more! Would love to hear what you think of the product if you get a chance to try it.