Most CRMs weren't built for small businesses. They were built for enterprises and then "simplified" into cheaper tiers with half the features stripped out.
And that's the core problem.

When a 5-person sales team signs up for a CRM, they don't need:

• 6-month implementation timelines

• Mandatory training certifications

• 200-page admin guides

• A dedicated "CRM manager" role just to keep things running

They need to know: Who talked to which customer? What was said? What's the next step?