It's a single platform that handles storefront, orders, conversations, and daily prioritization — built specifically for sellers moving $500–$50,000+ items. → Your own storefront on your own domain → Orders that advance through their lifecycle automatically based on your actions → Conversations that auto-update status (new → viewed → responded → needs response) without you tagging anything → A daily "Zero Point" — the 3 highest-impact tasks across your entire business, generated automatically