ZCoded by Acutus AI - AI Copilot for Pre-Market Decision Intelligence

Hi Product Hunt! I’m Arindam, founder of ZCoded. After spending two decades in the insights and consumer research industry, I kept seeing the same problem: teams spend weeks (sometimes months) and thousands of dollars testing ideas, only to discover after launch that customers behave differently than expected. The question that kept bothering us was simple: Why do we wait until after launch to find out whether a decision was right? That question led us to build ZCoded, an AI Copilot for Pre-Market Decision Intelligence. Instead of relying solely on surveys, intuition, or historical data, ZCoded creates AI-powered consumer twins that simulate how different customer segments are likely to respond to products, packaging, pricing, ads, messaging, and other business decisions before they reach the market. Our vision isn’t to replace researchers or marketers. It’s to give every decision-maker a way to pressure test ideas before investing significant time and budget. We’re still early, and we’re launching because we want feedback from builders, marketers, product managers, founders, and researchers. We’d love to know: * What decisions do you wish you could test before going live? * Where do you think AI can genuinely improve decision-making, and where should humans always stay in the loop? Thanks for checking out ZCoded. Every comment and suggestion will help shape where we take the product next.