Lead Source
Know which marketing actually works
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Glenelle Johnston

Lead Source - Know which marketing actually works

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78% of digital marketing produces nothing. Find which 22% actually produces customers. Lead Source ties every customer back to the campaign that paid for them. Lead Source captures the real source on every form submission — campaign, ad, full page journey — independent of cookies and sessions. Runs alongside HubSpot, Salesforce, Pardot. No overwrites. One script tag or one webhook. Works with Webflow, Shopify, Gravity Forms, Jotform, Typeform, and more.

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Glenelle Johnston
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Hey Product Hunt 👋 I built Lead Source after watching too many marketing teams fly blind on attribution. You're spending five or six figures a month on ads, your CRM tells you 40% of leads came from "Direct Traffic," and nobody can tell you if the Google Ads budget should go up, down, or sideways. The root cause isn't your CRM being bad — it's that HubSpot's Original Source and Salesforce's Lead Source field were designed before iOS started stripping referrers, before in-app browsers became the default, before half your paid clicks started looking like direct traffic. They can't capture what the browser doesn't tell them. Lead Source sits independently of all that. One script tag (or one webhook for CRM-native forms) captures the real source at submission time — campaign, ad, keyword, full page journey — and stores it in a record your sales reps can't overwrite. It runs alongside whatever attribution you already have. No conflicts, no Apex, no custom fields to wire up across three Salesforce objects. Works with the form tools you're already using: Gravity Forms, CF7, Forminator, Webflow, Shopify, Ghost, Jotform, Typeform. Pushes into HubSpot, Salesforce, Keap, Close, and Eloqua. Free to start — would love your feedback, especially from anyone who's wrestled with "Direct Traffic" showing up for clearly-paid leads. What's the worst attribution gap you've hit?