Is AI visibility becoming as important as SEO?

For years, businesses optimized for one thing: getting found on Google.

But customer behavior is changing fast. People are now asking ChatGPT, Gemini and Perplexity things like:

“What’s the best home care agency in Miami?”
“Which dentist should I choose in Austin?”
“What’s the best CRM for a small business?”

And AI gives them a handful of recommendations — sometimes without a single click to Google.

That’s the shift we’ve been obsessing over while building Vyzz: being #1 on Google and being recommended by AI are becoming two different problems.

Curious how other founders are thinking about this:

Are you already tracking whether ChatGPT or other AI platforms recommend your business? Or is traditional SEO still getting 100% of your attention?