What’s something non-technical that improved your product more than code?
by•
For us, it was rewriting our onboarding copy.
We spent weeks building features, fixing bugs, tweaking flows… but people still dropped off after signing up.
Then one night, I rewrote the first three screens to sound more human. Less “Welcome to [App]!” and more:
“Let’s help you stop stressing about what to wear.”
Suddenly, people started getting it. They stayed longer. They clicked more.
No new features. Just clearer language.
It made me realize: clarity is a feature.
And sometimes, the best upgrade isn’t in the code — it’s in the way you talk to people.
Would love to hear what worked for you.
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Replies
Yeah, ths rings true... Marketing is as important (or sometimes more important) as product is...
Copywriting is definitely one thing that has had a lot of impact for me other that writing code.
Kalyxa
@dg_ Totally agree! Great copy is like the bridge between your product and your users’ hearts. Without it, even the best product can feel invisible. Glad you’ve seen the impact firsthand!
Removing non-core features... simplify, delete, delete, simplify!
Kalyxa
@wraithscan1002 Absolutely—less is more. Simplifying sharpens focus and boosts impact!
Kalyxa
@cristian_stoian_urzica Totally—marketing connects, but listening shapes what truly matters. Both are game changers.
great post. this sentiment applies literally everywhere in business and life. not much more to add lol
one thing I'll say - I try to keep all my promotion as simple and text-based as possible (ads, posts, VSL, etc). If my messaging can't stand up in it's rawest form, it isn't good enough.
Good method for testing what your truly best content is.