Successful Launch for Hightech Founders

Hi everyone,

launch day is arriving faster than a Volkswagen on an Autobahn. How do you prepare to launch really successfully and claim that product of the day badge?

I am really working toghether with my beta testers on the feature side of things but as a natural tech founder I have a feeling I am focusing too much on the product improvement and too litle on marketing.

So I am opening up this thread so that tech founders like me get some feedback on how to push the marketing side