Reka Vig

Quick question — what image format do you usually export/save to for the web?

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Curious about everyone's workflow here.

When you're optimizing images for websites, landing pages, or e-commerce — what's your go-to output format?

  • WebP — smaller files, great browser support now

  • JPG — the reliable classic

  • PNG — when you need transparency

  • AVIF — the new kid on the block

  • Something else?

I've been building Tinify (launching tomorrow!) and made the deliberate choice to output WebP and JPG — skipping PNG entirely because WebP handles transparency AND compresses way better.

But I'm curious if that matches how most people actually work. Do you still rely on PNG for anything, or has WebP taken over your workflow?

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