I am coding AI for Marketing Tools
by•
Hi everyone,
I’ve been working on a set of AI tools to make research, marketing, and brand work a lot faster and more creative.
They include AITest.ch for experiments with synthetic participants, AISurvey.ch for AI-generated surveys, AIPersona.ch for building virtual personas, AIRank.ch for SEO and LLMO tracking, AIBrand.ch for mapping brand positions, and AIToolBox.org as a hub for generative AI tools for brands.
I’m a marketing professor and AI researcher, and I built these because I wanted to explore how generative AI can change the way we study and shape markets.
Would love to hear what you think and which of these you’d actually find useful in your work!
Best, Reto
26 views
Replies
This is impressive. I like how you focused on solving a real marketing problem instead of adding random AI features. Curious about your approach to keeping outputs consistent most AI marketing tools struggle with tone and brand voice. How are you handling that?
@stephanie_tsikata Thank you Stephanie! Yes, consistency is indeed a challenge. We do this in multiple ways, starting from simple backend-prompting to few-shot learning, finetuning and custom model creating/training. It really depends on the specific task the model should perform (consistently).