Community wisdom needed: quick question about “returning” launch themes (metaverse/web3)

Hey everyone,

I'm Max. I’m building Web3Trackers (on-chain attribution for marketing teams) and trying to learn how people think about positioning here.
I’ve noticed AI devtools/coding agents dominate attention right now, while some themes seem to come back in waves (metaverse -> spatial -> avatars/AI companions, web3 cycles, etc.).
Curious to know, when your product sits in a “returning” theme, what framing tends to work best on PH: lean into the theme, translate it into a current wedge (AI/devtools), or lead purely with outcome/use case?
Would love 1–2 examples you’ve seen work.