𝗗𝗼𝗻’𝘁 𝗰𝗵𝗮𝘀𝗲 𝗼𝗽𝗶𝗻𝗶𝗼𝗻𝘀. 𝗪𝗮𝘁𝗰𝗵 𝗯𝗲𝗵𝗮𝘃𝗶𝗼𝗿𝘀

Most founders fail at customer interviews.

I’ve failed too.

When I was starting out, I spoke to dozens of people.

I asked them what problems they faced, what features they wanted, and where they struggled.

I came back with a long list of “insights”… but no clarity.

That’s when I learned the hard truth:

❌ People don’t know their real problems.

❌ If you ask, you bias their answers.

❌ You end up with opinions, not behaviors.

What changed everything for me was flipping the script.

Instead of asking “What problems do you have?”

𝗜 𝘀𝘁𝗮𝗿𝘁𝗲𝗱 𝗮𝘀𝗸𝗶𝗻𝗴 “𝗪𝗮𝗹𝗸 𝗺𝗲 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗵𝗲 𝗹𝗮𝘀𝘁 𝘁𝗶𝗺𝗲 𝘆𝗼𝘂 𝗱𝗶𝗱 𝗫.”

That single shift uncovered frustrations I’d never have discovered otherwise.

Like in one interview, I realized the pain wasn’t the quality of the solution at all.

It was the time and cost of revisions.

That insight completely changed my product direction.

The real lesson?

𝗗𝗼𝗻’𝘁 𝗰𝗵𝗮𝘀𝗲 𝗼𝗽𝗶𝗻𝗶𝗼𝗻𝘀. 𝗪𝗮𝘁𝗰𝗵 𝗯𝗲𝗵𝗮𝘃𝗶𝗼𝗿𝘀.

Your customers’ stories reveal more than their answers ever will.

👉 If you’re running interviews, anchor them in what people actually did. That’s where the real gold is.