Spent 20+ interviews asking marketers about AI visibility. Here's what surprised me

Going in, I expected the top complaint to be "we don't show up in ChatGPT."

It wasn't. It was "we built a tracker, we can see we're not showing up, and now what."

Everyone can build a mention tracker in an afternoon now. That's not the hard part anymore. The hard part is going from "here's your gap" to "here's what to publish."

Half the people I talked to had already tried three different approaches and abandoned them. Nobody's sure what actually works yet.

Anyone else here working on AI visibility?