When an AI recommends an AI visibility tool… is that validation or a feedback loop?

We asked Google AI what it thought of ThisIsGEO.ai.

Its answer was flattering:

“Highly recommended for growth teams, business owners, and digital agencies looking to improve how their brand shows up in AI-powered responses.”

My first reaction was: Great. Post it.

My second was: Wait - how much should we trust an AI’s recommendation of a product built to measure and improve visibility inside AI answers?

What interested me most wasn’t actually the compliment. It was that Google AI explained why it reached that conclusion and cited the sources it used.

That feels like the bigger shift.

A brand mention by itself is nice. But understanding why the model selected that brand, what sources influenced the answer, and whether the recommendation can be substantiated is much more valuable.

So I’m genuinely curious:

Have you used ChatGPT, Gemini, Perplexity, or another AI platform to evaluate a product before buying it?

Does an AI recommendation feel more credible when it includes citations?

And is this becoming a legitimate new form of third-party validation - or is it just a very sophisticated feedback loop?

We launched This Is GEO today, so I’m obviously close to the subject. But I think the question is much bigger than our product.

Where do you land?