We launched ThisIsGEO.ai today, and one of the more interesting product problems we ran into had nothing to do with prompts or LLM APIs.
It was this:
What do you tell a customer when you don t have enough evidence yet?
AI search is inherently messy. Run the same question twice and you may get different wording, different sources, or a different brand recommendation altogether. So, when we started building our scoring system, we had a choice: