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We built an AI visibility platform. The hardest problem was deciding when NOT to score

We launched ThisIsGEO.ai today, and one of the more interesting product problems we ran into had nothing to do with prompts or LLM APIs.

It was this:

What do you tell a customer when you don t have enough evidence yet?

AI search is inherently messy. Run the same question twice and you may get different wording, different sources, or a different brand recommendation altogether. So, when we started building our scoring system, we had a choice:

When an AI recommends an AI visibility tool… is that validation or a feedback loop?

We asked Google AI what it thought of ThisIsGEO.ai.

Its answer was flattering:

Highly recommended for growth teams, business owners, and digital agencies looking to improve how their brand shows up in AI-powered responses.

My first reaction was: Great. Post it.

This Is GEO - Do you GEO?

This Is GEO is an AI-search visibility platform that combines transparent website readiness auditing, evidence-backed AI visibility measurement, and optional read-only Google reporting.