scott Morse

Can news ever truly be “neutral” — or is that impossible?

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I’m building The Plain News, a platform that strips away:

→ Emotional photos
→ Loaded adjectives
→ Sensational framing

The goal is simple:
Just present what happened, as plainly as possible.

But I keep coming back to this question:

Even if you remove obvious bias…
Does bias still exist in what you choose to include or exclude?

For example:

  • Which facts get highlighted?

  • What context is included (or left out)?

  • How short summaries might unintentionally shape interpretation

I’d love input from this community:

👉 What would make you trust a “plain news” source?
👉 What would make you skeptical?
👉 Is “emotion-free news” something you’d actually want to read daily?

Open to all thoughts — especially critical ones.

I am planning on using AI to rewrite AP, BBC, and other respected news articles in the least biased way.

With no photos and minimal adjectives, I believe a fact based new source can be made.

I then will have a team of people to vote on whether it passes the unbiased, unsensational expectations.

I am theming the website to look like a news paper from the 1800s, to reinforce the neutral feel.

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