Nick O'Neill

Swish - Spotify for sports highlights

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Clemeeent
Good product — wish there were more european sports :)
Andrew Flynn
Once this gets MLB it will basically be what I've always wanted Instagram, vine, and more recently Twitter moments to actually do for me. Great job!
Ari Litan
@andrewpflynn thanks Andrew, thats exactly what motivated us to build Swish!
Stephane
Soccer!
jcauffield
@arilitan Really enjoy using your application! I was just curious how you matchup the highlights to the stats? Is this a manual process at this point or are you able to match these from meta data within the highlight content you source?
Ari Litan
@jcauffield glad you enjoy using the app! We developed algos that automate this process for the most part with little manual intervention.
jcauffield
@arilitan Very nice! The product is really well built. So what are your biggest hurdles that you are facing now?
Ari Litan
@jcauffield much appreciated. We're facing any and all the hurdles you would expect any early stage company to go through.
Jordan Leigh
@jcauffield @arilitan Monetization for standalone mobile apps is incredibly broken. You either need to put intrusive ads on it, which will absolutely compromise a product like this. OR get to a large enough scale where you can pursue a more native ads based approach that doesn't compromise the experience. But getting to that scale would require outside investment, and we're on the fence about whether raising VC for a mobile ads based business is a good idea or not. So if Swish is an MVP proof of concept, then figuring out the right path forward into a stable revenue generating business is the challenge right now.
jcauffield
@alwaysbcoding @arilitan Thanks for the insight. This can be a tricky decision and determining the correct business model can be a major factor in whether your business thrives or dies. I love what you guys have done so far and look forward to seeing where you go with it. I have a couple thoughts on where I would see a lot of value add in your product and would be happy to explore those with you. Feel free to DM me on twitter if you would like to talk more.
Samir Doshi
Great product! Great name too -- haha we have an app called Swish www.swishapp.com - launching next week... hence I had to give you a shoutout for the name.
Roulse
@AriLitan Looks great, love that you been able to hone into where the attention is. I feel this could be the next evolution of Sports Broadcasting. How long did it take you and your team to execute on this ?
Ari Litan
@roulse thanks Roulse! Swish has evolved through many iterations over better part of the past year. We stared with a web based NBA.com highlight search engine which then morphed into our mobile app.
Michael Doerneman
This app looks really cool! Any plans to add college sports? I would love to see college football on here!
Ari Litan
@mdoerneman thanks Michael, yes we definitely intend to add college football and basketball in the future - starting with a select conferences
Josef
Cool idea. But are you aware of Swish AB, a Swedish mobile payment company? They have a trademark on their name, not sure if it is also an international one, though. Nonetheless, if you're planning to grow in Sweden, your brand recognition will practically be zero since everyone knows the payment company under that name.
Ari Litan
@josef_moser thanks for the heads up Josef, we are indeed aware of them :)
John Courtney
Congrats Ari and Jordan! Loved the early version of this app, and I'm excited to download the latest release!
Ari Litan
@jpatcourtney thanks bud!
Jeremy Peronto
I really like the idea, but badly want baseball highlights.