Surge - Turn your startup URL into a weekly content system

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Surge is an AI growth assistant built for founders. Instead of asking you to write prompts or brainstorm ideas, Surge learns about your startup from its website and generates a weekly, platform-native content plan for LinkedIn, X, Reddit, Threads, TikTok, and more. It also creates short-form video concepts, reusable templates, and founder-aware content that sounds like you—not generic AI copy. Everything is organized into a weekly workflow so you always know what to post next

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Maker
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Hey everyone! 👋 I’m Yernur, the founder of Surge. I kept running into the same problem: after building all day, I still had to figure out what to post on LinkedIn, X, Reddit, or TikTok. Most AI tools could write a post, but they couldn’t build a consistent content system. So I built Surge. You paste your startup’s URL, and Surge generates a weekly, multi-platform content plan tailored to your product. It also suggests short-form video ideas and keeps everything organized in one place. I’d really love your feedback: * What feels useful? * What would you improve? * Which platform should we support next? I’ll be here all day answering questions. Thanks for checking it out! 🚀

pasted my startup url and the content plan it generated actually made sense for my product, not just generic "share your story" type posts. that part was solid

curious how it handles early stage startups with barely any content on the landing page, does it struggle or still produces something usable? also is the reddit/threads output any different from linkedin or is it basically the same post reformatted


would use this weekly if the quality stays consistent

Maker

 Thank you for your feedback🙌. About early startups, user can add additional context on profile page, as a result it still generates personalized posts.

In reddit and threads it generates different posts, since there are different algorithm.

I like that the starting point isn't "write a post"—it's "understand the company first." As AI content becomes easier to generate, I think the bigger differentiator will be whether a product can consistently reflect a company's evolving narrative rather than just produce more content. That's a much harder problem to solve.

Maker

 thank you🙏

 Thanks! I'm curious to see how you handle that over time. Keeping an AI aligned with a company's evolving narrative seems like a much harder problem than teaching it how to write in the first place.