andrea saez

State of SaaS Onboarding 2021 - Analysis of onboarding best practices & strategies in SaaS

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Get inspiration, learn about best practices and latest trends in user onboarding. Use the data to get internal management buy-in for your optimization initiatives by showing your boss what the majority of successful SaaS businesses are already doing!

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Jacek Dobrowolski
Awesome product!
Karol Tyka
@jacek_dobrowolski UserPilot really helps with Postfity onboarding
Emilia Korczyńska
@jacek_dobrowolski @tykarol aww thank you guys 😁
Emilia Korczyńska
👋 Hey Product Hunt Folks! Thanks for checking out State of SaaS Onboarding! 🤩 🗓️ We created the State of SaaS Onboarding annual report because back in 2019, when we looked for information about the best onboarding practices in SaaS, we...couldn't find any! 🧑‍🔬 So - towards the end of 2019, I channeled the quantitative researcher in me and painstakingly logged into 1000 SaaS companies to see what they have under the hood for their new users! 👩‍🔬 I must say, we got a bit carried away at this point...and after 2000 hours and 4 months of this research we collected a bunch of really valuable insights into the most common UI patterns used by SaaS companies to onboard their new users. The first report, published in February 2020, became insanely popular in the Product World - so we decided to take a deep dive into the SaaS onboarding world again and bring you an updated, post-covid edition in 2021! 🦠 It goes without saying 2020 was a hell of a year. We were especially curious how the pandemic, which impacted businesses worldwide, affected the way SaaS businesses onboard their new users compared to 2019. 👉 So if you're interested to know that as well - we took it a notch up this year and looked into 1200 B2B & B2C SaaS companies to answer one question: **what were the most common and best onboarding practices in SaaS in 2020 compared to 2019?** Let's dive in!
Chris Messina
@emilia_korczynska1 Thanks for sharing! I appreciate how @garrett_hughes didn't require an email to read his 2021 Conversion Benchmark Report. Does asking for an email to access a downloadable improve onboarding?
Emilia Korczyńska
@garrett_hughes @chrismessina yes :) you can download it if you want (it has a clickable index)
andrea saez
Hey everyone! Happy to be hunting this for the Userpilot team. Lots of great work went into this analyzing lots of SaaS products and making a case for investing on onboarding best practices. Enjoy!
Jun Song
Very cool. Nice work, team!
Emilia Korczyńska
@jundishes Thank you so much Jun! 🤩🥳
Malte Scholz
Super useful. Thanks.
Emilia Korczyńska
@maltissimo11 Thank you Malte! 💪🏻 Means a lot!
Aazar Ali Shad
Woot Woot! This is out! So many surprising results.
Emilia Korczyńska
@aazar_ali_shad thanks to you! :)
Waqar Azeem
Great team, great product!
Emilia Korczyńska
@waq_azeem yay! Product love! Same guys!
Leeron Kalish
Hi, looks great. can you help me receive the report? I signed up and didn't get it
Emilia Korczyńska
@leeron_kalish1 sorry we're having an issue with the autoresponder - fixing it now and will hopefully send you the PDF soon!
Tufan Gok
I just downloaded it, seems legit, will spend sometime on the weekend on it. Thanks to the makers.
Dusko Stamenic
Great work! 👏 Thanks for sharing!
Emilia Korczyńska
@duskostamenic thank you!!!
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