I am curious about 2 things. If this one doesn't work will they go after SC with an internally designed application again? And, I wonder if they'll juice the app with their owned and operated distribution? To me that's the signal this is for real. Otherwise, it's just a low priced call option on catching lighting in a bottle.
One thing to note: I give them credit for going after it. Having been involved in big companies in the past, I am sure this wasn't the easiest thing to accomplish politically.
BTW isn't Product Hunt the shit?
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