Sometimes a “pivot” isn’t what you think

A lot of us think pivoting means tearing everything down and starting over or taking a hard left turn and never looking back…

For us, we’ve learned that a “pivot” was actually just a shift toward what we were actually building the whole time.

Sometimes the “pivot” is:

• How you talk about what you’re building

• How you position your solution in the market

• How you think about the company itself

What’s interesting is that our product stayed the same but the way we framed it finally clicked.

Suddenly the value was obvious, the conversations were easier, and users “got it” faster.

Sometimes a pivot comes from reframing, not rebuilding.

Curious if anyone else has experienced a similar “pivot”?