Shopify has been quietly expanding B2B capabilities inside Plus things like company profiles, volume pricing, and net terms. For years, merchants had to rely on 3rd-party apps for wholesale, but now Shopify seems to be making it a core focus.
Do you think this is enough for scaling brands to fully run B2B on Shopify? Or will specialized apps still be the go-to?
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Shopify is the leading cloud-based, multi-channel commerce platform. Entrepreneurs can use the software to design, set up, and manage their stores across multiple sales channels. The platform also provides merchants with a powerful back-office and a single view of their business. Shopify currently powers over 600,000 businesses in +175 countries.
