Casey Gaskins

Casey Gaskins

Turning content into booked revenue

About

Co-founder of Traction — a Revenue Growth Platform built from firsthand experience. Former Yelp Account Manager, Club Pilates sales, Diamond Resorts management, and IT at a large union organization. A certified personal trainer who lost clients not from lack of skill, but lack of an organized system. Traction is the platform I needed and couldn't find.

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Forums

Raj Shekhar

1d ago

Introducing Aeoix, an AEO and marketplace platform.

Helloo everyone!

I'm Raj, a product designer who's been running design at a digital agency for a few years. A few months ago, our team started working on something on the side that quickly turned into a full product.

Casey Gaskins

1d ago

I’m building Traction because “post more content” is terrible advice

I m building Traction by Tightrope Studio because most small businesses are not losing from a lack of effort.

They are posting, following up, chasing leads, asking for reviews, trying ads, and juggling too many tools.

The real problem is that none of it is connected.

how would you price this?

I m preparing for my Product Hunt launch and honestly, I m stuck on the pricing strategy.

I'm building LeadSight, a sales tool that instead of just pulling from a static database, it uses (very) deep AI research to "fish" for leads based on hyper-specific signals: things like sustainability commitments, infrastructure groundbreakings, or regulatory shifts, whatever signal makes sense for the user's offering.
It will find between 2 and 5 leads per day, with recent strong signals.

The issue is that running this level of AI research for every prospect is pretty expensive. Each lead essentially costs me money in compute and tokens.

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