Benoit Gainnier

Why I built Rtriv

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I was saving stuff everywhere : Instagram, Tiktok, Youtube, X, Reddit. Bookmarks, sending to myself, like to retrieve content that interested me. And I could never find any of it when I actually needed it.

At the same time I was scrolling way more than I wanted. I'd pick up my phone "for a reason", answering a message, posting something, and 20 minutes later I'm watching someone pressure wash a driveway.

I tried the usual stuff : Screen time limits, grayscale.

None of it stuck.

Because the problem was never the phone or the scrolling itself. It was me not knowing why I was picking it up in the first place, beyond the fact that I needed to answer a message. So I built Rtriv.

Two things in one app:

  • A single place for everything you save across apps. Searchable, AI-enriched, organizable into collection. So you actually find it 6 months later without remembering the exact title, and you know what the content is about.

  • And a simple friction screen before your social apps open. You can configure it two ways: by time slots, or by a daily quota of saved content. Once you hit your quota, the pause kicks in. The idea is to train your brain to recognize "I've had enough." And to actually use what you saved instead of endlessly looking for more. Not a blocker. Just a moment that makes you go "do I actually need this right now?"

I'm not trying to make people quit their phones. I think there's real value in what we consume online. I just want people to use it with intention instead of autopilot.

Launching tomorrow.

Would love your thoughts.

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