📈 3 Days after my first Product Hunt Launch: Traffic, Learnings & next steps
Hey there, 3 days ago I successfully published my first product on Product Hunt with 0 Social media presence. I got place #13 out of 307 submissions this day. I call this a successful launch and wanna share my experience and insights with you.
👉 Traffic and Numbers
- Product Hunt placement: #13
- Product Hunt upvotes: 110
- Product Hunt comments: 13
--> without me/replies: 5
- Total Site visitors: 323
- Total Site signups: 26
--> Launch day: 17
--> 2nd day: 5
--> 3rd day: 4
- Total paid customers: 0
👉 Days after launch
The first day after the launch I did not much. I made one Post in a Facebook AI group (got me 2 likes lol 😆), on Twitter and kinda just watched Product Hunt (PH) and my site stats go.
Even after launch day I still got some traffic from PH since I was top 15.
Visitors after launch:
Day 1: 229 (68 from PH)
Day 2: 64 (20 from PH)
Day 3: 33 (0 from PH)
The third day did not bring any referrals from PH at all, which makes sense since PH only lists the top 15 products from yesterday and at that time it was day 3.
👉 Success factors
One week before launch I was done with the whole Application and already deployed it.
At this point I just wanted to list it on Product Hunt. I started filling out the details. Then the section for pictures and videos came.
At first I just wanted to paste in some screenshots of the site. Then I thought I might check out what other successful launches did.
Immediately I noticed that most of the top launches had a really high quality advertisement video and good pictures that weren’t just screenshots but actually had text in them like in a power point presentation.
So I went ahead and took a week to created a promo video that showed the product in 30 seconds in a clear and satisfying way.
After that I thought about what I wanted to show and tell people with my pictures.
Then I wrote a two headlines for the pics and took a few little screenshots of parts of the website that I wanted to showcase. After that I put them all together to directly tell the viewer what my product was all about.
I believe that this played a big role in my launch since I had 0 Followers and 0 people actually knew about the product expect my mom and close friends 😆
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💡 TL; DR:
Presentation is everything so don’t just put plain screenshots of your site with too much text in your launch. A viewer has to easily understand what your product is all about without much effort.
Communicate clear
Cut everything out that is you babbling about your product (even in your video). Always think about “What do I want to tell the Viewer/Reader”
👉 Learnings
Many people visited my site but never really got to experience what my product is all about. Because if we think about it, 323 went to the site and only 26 actually signed up.
So 297 people just left after the signup page.
My takeaway from this is that I should
Implement a little demo where you can use the platform 100% for free without signup (Idealy it should be directly accessible on the Landingpage)
You need to make it as easy as possible for your Customers/users. So I have to add Google signin. That way users don’t have to remember yet another password just to try something out.
👉 What’s next
I am currently working on getting Rolyai out in the world an known by many people. Yesterday I Submitted Roly to 34 AI listing website. 3 of them already listed my tool. For the other 31 I am waiting for approval.
In the meantime I will post more valuable content on Product Hunt, Twitter and Youtube.
Other than that I will keep improving the site. At first some quality of life features like:
Google login
Site responsiveness
More clear visual feedback for users on the site
And then some bigger features like:
Create Chat branches and go back in time like Git to explore Ideas more freely
👉 Final Words
I am really happy how my first ever launch went. Thank you all for the support. ❤️
Rolyai is not just ANOTHER AI tool that disappears after on month, just because it doesn’t have 10000 users instantly.
Rolyai is here to stay and will keep growing and getting better and better.
I’d love for you to be part of that journey. So stick along and I’ll show you my vision. ✨
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