Jonathan Goodman

The real problem with RFPs isn’t proposal writing — it’s pursuit decisions

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Most proposal tools focus on writing the response.

But I’ve increasingly felt the bigger problem happens earlier:

Deciding whether the opportunity is actually worth pursuing in the first place.

Teams can spend days reviewing RFPs, grants, bids, or procurement opportunities before realizing:

  • The fit is weak,

  • Requirements are missing,

  • The timeline is unrealistic,

  • Or the opportunity was unlikely to justify the effort.

That frustration is what led me to build RFP Copilot.

I’m curious how others here currently handle:

  • Bid/no-bid decisions,

  • Qualification workflows,

  • And early opportunity evaluation.

Do you use a formal process today, or is it mostly a matter of judgment calls and internal discussion?

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