What is your AI share of Voice?

One brand went from zero AI visibility to 22% share of voice across 180 prompts in 90 days, with structured data, AI-readable product pages, and a few technical fixes.

I've been watching how brands measure SEO success, and the gap between what gets tracked and what actually drives decisions is widening. Traffic and rankings still dominate most dashboards. But in a world where over 60% of searches end without a click, those numbers tell an increasingly partial story.

The more useful questions are:

1. Does AI cite you when someone asks about our category?

2. What tone does it use?

3. Are your pages being crawled by AI bots at all?

Brands that add AI visibility and citation share as distinct line items now will have a head start on those who wait for the metrics to become standard.

Are you measuring your brand's AI share of voice yet? If yes, WHAT are you tracking beyond mentions and citations?