Rankfender
The platform for modern visibility management ( SEO & GEO )
Start new thread

What is a question you are tired of being asked about your product?

by•

I will go first.

"Do you do backlinks?"

Every week. Sometimes every day. From prospects. From agencies. From people who read one SEO blog post from 2018.

Backlinks are not the problem. Backlinks are a solution to a problem that has changed.

We are building Ranklink. A network of 20,000+ website and blog owners. Not a marketplace. Not a "buy links here" page. A community of people who want their content cited and are willing to cite others.

We ask them one question: "What topics are you writing about this quarter?" Then we match them with other owners in the same space. They link to each other. No money changes hands. No "guest post for $200." Just humans helping humans get cited.

The backlink industry is stuck in 2018. People still ask about domain authority. Page rank. Quantity over quality. The data does not support it anymore.

So here is my question back to you.

What is a question you are tired of being asked about your product?

Imed Radhouani
Founder & CTO – Rankfender

89 views

Add a comment

Replies

Best
What if I said…none. I love it when anyone asks me about by my product and my vision. I take the time to make sure they are satisfied with my response. Think Chick-fil-a type Customer Service!!! Haha. That type of customer service is why people come back to the product…also slightly because the food is great, the speed is fast, and you leave feeling mg like you’ve gotten your money’s worth. So each and every interaction I have, I provide that level of service because it’s the foundation of what I’m building.

 That is the right answer. You actually enjoy the questions. That is rare.

Most founders get defensive. They have heard the same question a hundred times. They answer with less patience each time. They forget that for the person asking, it is the first time.

The Chick-fil-A model is the right frame. Speed, consistency, and the feeling that you were actually listened to. The food is good. The speed is fast. But the reason people come back is the interaction.

If you can maintain that level of patience with every question, you will build something that lasts.

What is the most memorable question someone has asked you about your product?

If true, I’m not sure why founders answer with less patience each time. In fact, it’s a great opportunity to find another way to convey your message because communication is mostly about how the other person hears the message. Maybe most people are building their products to profit so it’s gets frustrating explaining something they aren’t really passionate about? I’m not quite sure. I was kind of opposite. I built out of need so my product is pretty good but the hard truth is my business is not good. So I’m working on that side of it now. The most memorable question is easy…it’s “Why?” I love it and it gets my passion out in front of the curious customer. It also shows that I’m a flawed human and relatable in every aspect of life, which helps people see that no one has it completely together. Thanks for asking.

 That is the difference. You built out of need. Most people build to profit. That is not wrong. It just changes how you hear the question.

If you built to profit, the question feels like a barrier. You have to explain it again. You have to convince someone. You are selling. If you built out of need, the question feels like an opening. You get to share why it matters. You are not selling. You are inviting.

The "Why?" question is the best one. It does not ask for features. It does not ask for pricing. It asks for meaning. That is the one question that separates products that are built for a market from products that are built to solve something real.

The hard truth about your business not being good yet is the thing most founders will not admit. You admit it. That is rare. That is also the starting point for fixing it.

What is the one thing you are working on right now to make the business side better?

Easy answer, but not an easy task. Finding my wedge in the market. I’ve recently learned that if you’re selling to everyone, you’re selling to no one. “But my product is made for everyone?!?” This is a good recipe for failure. So I brought my product up a level and separated the user from the buyer. Still in the process of doing my primary market research but things are shaping up. I’m actually glad I did it in reverse per se, when I get to MVP, I have ZERO doubt in what I’ve spent 6 months building to show value.

How much is your sales this quarter? sigh

I will say the product is different, so questions are natural.
But honestly, it's different people everytime and I am eager to explain the product :D

' Is it another AI tool?'
Not tired of hearing it, but yes, I am looking forward to being asked something different.

Most of the questions are in fact pretty useful to adjust my product or to better understand what's not clear for my customers. It's especially useful when it comes to UX/UI. The team member in charge of the development of Oposto took these questions very seriously and made an intuitive interface.

Do you also optimise content?

Context: I am building an AI visibilty tool