Experiences by Proof - Personalize your website for every visitor.
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Easily personalize your website for every visitor with Experiences.
Delight visitors. Skyrocket conversions. No coding.
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We at ShipBob have been working with Proof for the better part of a year now and have seen a massive lift in lead generation (+48%) for the business. Can't wait to see how impactful Experiences will be!
48%?! Are you kidding me @chris_nolan2 ?! :)
So great to be working with you guys. Thanks for being awesome beta partners. Now let's get that number to 100% lift.
👋 Hello Product Hunters! :)
Today we’re excited to launch our new product that’s been in development for 18 months that we believe will change how businesses do business online. In short: we're giving growth marketers superpowers 🦸♀️
📖 The Backstory
3 years ago, our team at Proof got accepted into Y Combinator with the vision to build a more personalized, delightful experience for businesses on the internet. We called this "Making The Internet Delightfully Human"
🤔The Problem
Unfortunately, 99% of websites show the same content to everyone resulting in watered down, unhelpful, ineffective messaging. Personalization works in theory, but in practice has been hard to systematically build campaigns, deploy in real time, and adapt to ever-changing audiences.
💡The (freakin' cool) Solution
We’re proud to introduce Proof’s newest product, Experiences. Easily personalize your existing site’s content like headlines, images, and calls to action for every visitor. Create powerful audiences by on-site behavior, custom traits from CRM, Segment, or Clearbit, and custom events sent into our powerful API.
It's like Google Optimize on steroids.
🎉 Results
For the past 18 months, we have worked with early-access customers by experimenting with personalization to learn what works. Here are a few case studies:
1. Profitwell increased leads by 162%
2. Klientboost increased proposals by 11%
3. Bench increased content downloads by 41%%
4. Tithe.ly increased leads by 82%
5. Shipbob increased blog leads by 48%
See all here - https://useproof.com/customers
😃Who is personalization best for?
We’ve found that personalization works best for companies with at least 15,000+ visitors per month. Less than that volume and it becomes hard to prove what works in reasonable time. We’re also focused on B2B businesses for now because company data is public (through tools like Clearbit) and makes for a very relevant experience when buying from other companies (e.g. relevant content, integrations, and clear customer journey).
🏆 Use Cases
∙ Personalize headline using company name merge tag “Grow Salesforce’s NPS score”
∙ Change call to actions based on lifecycle stage (“Download eBook” vs “Start Trial” vs “Upgrade Plan”)
∙ Personalize mockups for more relatable imagery (Their company name used in the app mockup)
∙ Relevant content upgrade for specific blog posts (“Ultimate Guide to Reducing Churn” on blog post about churn)
∙ Autofill/hide form fields when information is know
∙ Remember where visitor left off in content or signup flow so they don’t have to start over again.
∙ Personalize for each ad campaigns or traffic source for more relevant post-click experience.
See the Playbooks here - https://useproof.com/playbooks
We’ve thought about this problem a LOT, but we know we’re just scratching the surface on what’s possible. It would be so helpful to get your feedback on what personalization YOU find exciting.
If you’re interested in seeing inside the product and more specific use cases, request a demo with me and I’d be happy to show you around.
Grab a demo 👉 https://useproof.com/experiences
p.s. As a special Product Hunt exclusive bonus, we're offering 10% off for life for any Product Hunt subscribers who book a demo with me before February 1st.
Hey @owenfar1 thanks for the question. I feel the pain of creating and managing custom landing pages. I've build far too many and hope those days are coming to an end!
As to your question, our tool hooks into your existing site through a javascript snippet you install in the header and through our integrations (like Salesforce and Hubspot) and open API you can track any events and traits you want.
For example, we use Webflow and Wordpress for our site and blog and Experiences connects in and changes the existing content.
Does that make sense? I think we need to do a better job communicating this on the site!
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I've been working with Dave and the Proof team for almost six months, and they've been nothing short of amazing. Love the product, we've seen huge success (162% lift in email submissions!), and the team always has time to chat through ideas/questions and help with best practices and give advice. Really excited to dig in to this new product!
Thanks @mary_mallard! It's been awesome working with you to personalize https://profitwell.com, and I'm glad we've seen such good initial results. The best is yet to come!
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We have used Experiences at ShopMessage for several months already. Awesome, intuitive product that led to a 45% increase in visitor-to-signups based on our control group. "Personalization" has been a buzzword for a while and many products have promised but not delivered — Proof Experiences nails it, especially for SaaS company use-cases.
@nicholasedwards It's been so rewarding to have you guys as an early-access customer. ShopMessage is a great product and you all truly "get" marketing. Seeing how you use personalization in your mix has been eye opening to prove use cases.
Hey @dave_rogenmoser1 - this looks really interesting. Killer case studies too - props on running such a long beta to get them 👏. Can I ask a quick question? There is an accusation levelled at ad retargeting that it’s “creepy” cause it follows you around the web. Did you get any insights from your beta on the best way to manage the thin line between unsettling and delightfully personal with Experiences?
@dave_rogenmoser1@oliverbridge3 Hey Oliver 👋We have observed there is a fine line between delightful and creepy and changes based on many things including visitor's country, industry, and age. Since website personalization is such a new category, there's not enough documentation to have a definitive set of rules yet.
However, we try to have our personalization campaigns always add value to the visitor and not just grab attention.
Examples of valuable personalization are:
1. Features & benefits based on user persona
2. Call to actions that adapt to customer journey
3. Recommend content based on interests
4. Recommend integrations based on tech stack
5. Recommend plans based on company size
Examples of non-valuable personalization are:
1. Mention company name or visitor's name
2. Mention visitor's location
We still use the later because we've found these strategies do increase conversions, however they are balanced with helpful personalization.
We believe all personalization should be tested. Experiences is built to easily run experiments without the headache. As a marketer, the last thing I want is to bother the engineering team to run an A/B test on our site – and I don't have to anymore with this product.
I'm curious Oliver, where do you think the line is between unsettling and delightfully personalized experiences is?
@dave_rogenmoser1@austindistel thanks so much! Exactly the sort of insights I was looking for. I like the distinction between “non-valuable” and “valuable” - it was those final two that I was wary of, and that I think the wider market (buyer) is a little tired of. Your insights on when to use it are so useful - I’ll use your 5 “valuable” examples above as my initial playbook. Will make time to check it out soon 👍
Hey @oliverbridge3 thanks for the questions and feedback! We definitely think a big component that has been missing in personalization is the strategy.
Even if the tool exists, what should we try?
For that, we've been documenting proven campaigns into Playbooks that you can see here - https://useproof.com/playbooks
Had our kickoff meeting yesterday and I am pumped to be using this! All those use cases directly are bang on for the money. I'm sure I'll think of others as we dive into using the platform. Our engineering team is way too busy working on product to help out with personalization, so being able to do this with no coding is a blessing.
Thanks @stephenjeske - we're thrilled to be working with https://marketmuse.com to create a delightful experience for your visitors while driving more leads and demos for your sales team.
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I have used proof for the last year, during that time our monthly recurring revenue grew 688% at dealmachine.com. Website personalizations are a much needed product I can't wait to use.
@david_lecko Holy moly 688%? That's amazing David. I'm grateful we have been part of that journey with you!
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I've had a great experience working with the Proof team since September 2019. The ability to personalize content for specific audiences has not only helped our lead generation, but also ensured our existing clients see engaging content that makes them feel heard. The Proof team has been supportive at every turn and I have no doubt they've built something special with Experiences.
Adding to what @chris_nolan2 shared...we have had huge success thanks to Proof's new Experiences tool and @dave_rogenmoser1 rallying his team around it.
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Massive shoutout to the Proof team on this one! We were one of the lucky few who got to beta test, and on just the first test, we grew our conversion rates by 11%.
That was just the first test!
https://useproof.com/customers/k...
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