PROJECT CLÆR
Premium blue light eyewear for people who live on screens.
Start new thread
Marta Alexandrovna

PROJECT CLÆR - Premium blue light eyewear for people who live on screens.

by•
PROJECT CLÆR is premium blue light eyewear designed for people who live on screens. Built around our proprietary CLÆR SPECTRUM™ Japanese optical lens, which filters ~55% of harmful 400–450nm blue-violet light — without the heavy yellow tint typical of the category. Hand-finished acetate frames, machined aluminium tube packaging. We don't overclaim like most of the category. We made a premium object for creators, designers, and knowledge workers who want eyewear that performs honestly.

Add a comment

Replies

Best
Marta Alexandrovna
Maker
📌
I'm Alexa, co-founder of PROJECT CLÆR with my partner Ari. We built CLÆR for people who genuinely live on screens — designers, creators, founders, knowledge workers. Premium blue light eyewear, made properly. What's in each pair: → Proprietary Japanese optical lens that filters ~55% of blue-violet light at the 400–450nm range (built into the lens material, not a coating that wears off) → No heavy yellow tint when you look at screens (our magic) → Hand-finished premium acetate frames → Machined aluminium tube packaging that belongs on your desk A few things I'd love feedback on from this community: 1. The positioning — does it land for you? 2. Pricing at $129 — fair for the category given the materials, or off? 3. The packaging concept (aluminium tube as a desk object, not landfill) — does this matter to you? Happy to answer anything — about the product, the build process, or what it's like co-founding with your spouse from Melbourne while the company is registered in Estonia. We've made plenty of mistakes worth sharing. Thanks for taking a look 🙏
Saul Fleischman

@project_claer The positioning is solid — you're clearly speaking to a specific person rather than everyone with a screen. On pricing, $129 feels right if the lens tech genuinely delivers on reducing strain without the yellow cast (that's where most competitors fail). The aluminium tube works as a subtle flex without being preachy about sustainability, which honestly reads better than most eco-positioning I see.

Marta Alexandrovna
Maker

@osakasaul thank you! That means a lot, especially the yellow cast point :) That was honestly the whole reason I started this ... Every pair I tried as a designer changed the colour of my screen too much, and even the “premium” brands weren’t really fixing it — and we became slightly obsessed with solving that without compromising the experience of looking at a screen all day.

It took me around 6 months and conversations with nearly 100 lens manufacturers before I found Japanese lens tech that could filter part of the 400–450nm range without visibly tinting screens. Most clear blue-light glasses rely mainly on a basic surface coating with relatively low filtration, while the lenses we chose use filtering infused into the lens material itself and finished with SHMC coating on top.

Really glad the aluminium tube came across the way we intended too :)) The goal was never “eco marketing” — it was simply designing packaging people would actually want to keep on their desk for years.

Appreciate you taking the time to look into it! 🤍