Marta Alexandrovna

Co-Founder of PROJECT CLÆR.

About

Alexa is the co-founder of PROJECT CLÆR, a premium blue light eyewear brand designed for people who live on screens. She also runs MedElite Agency, website and digital strategy studio for medical and professional practices. Based in Melbourne, originally from Czechia. Multilingual operator with a background spanning brand strategy, web design, and direct-to-consumer business building.

Links

PROJECT CLÆR

Badges

Tastemaker

Gone streaking

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Maker History

PROJECT CLÆRPremium blue light eyewear for people who live on screens.
May 2026

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Joined Product HuntMay 3rd, 2026

Forums

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3d ago

PROJECT CLÆR - Premium blue light eyewear for people who live on screens.

PROJECT CLÆR is premium blue light eyewear designed for people who live on screens. Built around our proprietary CLÆR SPECTRUM™ Japanese optical lens, which filters ~55% of harmful 400–450nm blue-violet light — without the heavy yellow tint typical of the category. Hand-finished acetate frames, machined aluminium tube packaging. We don't overclaim like most of the category. We made a premium object for creators, designers, and knowledge workers who want eyewear that performs honestly.