PROJECT CLÆR: Premium blue light eyewear for people who live on screens.

I'm Alexa, co-founder of PROJECT CLÆR with my partner Ari. We built CLÆR for people who genuinely live on screens — designers, creators, founders, knowledge workers. Premium blue light eyewear, made properly. What's in each pair: → Proprietary Japanese optical lens that filters ~55% of blue-violet light at the 400–450nm range (built into the lens material, not a coating that wears off) → No heavy yellow tint when you look at screens (our magic) → Hand-finished premium acetate frames → Machined aluminium tube packaging that belongs on your desk A few things I'd love feedback on from this community: 1. The positioning — does it land for you? 2. Pricing at $129 — fair for the category given the materials, or off? 3. The packaging concept (aluminium tube as a desk object, not landfill) — does this matter to you? Happy to answer anything — about the product, the build process, or what it's like co-founding with your spouse from Melbourne while the company is registered in Estonia. We've made plenty of mistakes worth sharing. Thanks for taking a look 🙏