Launched this week
PROJECT CLÆR
Premium blue light eyewear for people who live on screens.
5 followers
Premium blue light eyewear for people who live on screens.
5 followers
PROJECT CLÆR is premium blue light eyewear designed for people who live on screens. Built around our proprietary CLÆR SPECTRUM™ Japanese optical lens, which filters ~55% of harmful 400–450nm blue-violet light — without the heavy yellow tint typical of the category. Hand-finished acetate frames, machined aluminium tube packaging. We don't overclaim like most of the category. We made a premium object for creators, designers, and knowledge workers who want eyewear that performs honestly.
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@project_claer The positioning is solid — you're clearly speaking to a specific person rather than everyone with a screen. On pricing, $129 feels right if the lens tech genuinely delivers on reducing strain without the yellow cast (that's where most competitors fail). The aluminium tube works as a subtle flex without being preachy about sustainability, which honestly reads better than most eco-positioning I see.
@osakasaul thank you! That means a lot, especially the yellow cast point :) That was honestly the whole reason I started this ... Every pair I tried as a designer changed the colour of my screen too much, and even the “premium” brands weren’t really fixing it — and we became slightly obsessed with solving that without compromising the experience of looking at a screen all day.
It took me around 6 months and conversations with nearly 100 lens manufacturers before I found Japanese lens tech that could filter part of the 400–450nm range without visibly tinting screens. Most clear blue-light glasses rely mainly on a basic surface coating with relatively low filtration, while the lenses we chose use filtering infused into the lens material itself and finished with SHMC coating on top.
Really glad the aluminium tube came across the way we intended too :)) The goal was never “eco marketing” — it was simply designing packaging people would actually want to keep on their desk for years.
Appreciate you taking the time to look into it! 🤍