🚨 Landing Page Roast: 48 Hours Only 🚨

@catt_marroll 

• I'm confused that the landing page is a dashboard and not a landing page. Your actual landing page feels buried but way more clear. Couldn't this just sit on top of the dashboard on the home page?

• This specific demo dashboard doesn't tell me anything that my legacy bank doesn't tell me. The stuff I liked from Mint back in the day was seeing the category I was spending on, setting budgets, and seeing trends and graphs over time. Showing in/out ledger feels like the least sticky thing to show a user within personal finance. Update: i see the category of expense but I think it's super buried. Why not just show income going up over time and some insights about how/why that can be gleaned via an LLM (ex you're spending less on avocado toast, nice work!) which is what most people want, right?

• Call to action of scheduling a call going to your Calendly link feels rushed (a call, really?) and like it's presented without any authority as to who you are and why I should listen to you about personal finance

• Pricing feels like an afterthought to the point you should consider saying "Free during beta" to avoid the confusion

• "Love shouldn’t be complicated—neither should your finances." is great and plays nicely into the product name

• These should be left aligned:

  
  

• As a default view, I don't think this provides value or gives enough context:

  

• Sign up with Google would be nice

• What is this white thing trying to communicate? It looks like a slider
  

  
  

@catt_marroll landing on a graph with all the numbers and colors immediately feels overwhelming. A basic guide on how to get started may be a bit better UX?

great feedback from both of you, thanks!

i think putting the actual landing page as the landing page (vs the demo) makes sense!

steve, lots of great feedback there. appreciate.

@catt_marroll not sure why I'd want to use this instead of a s/sheet?

@taniabell good callout, I should probably include this info on the landing page!

tl:dr if you are an excel power user it would be easy to just use that over this, but I may have some features you would enjoy, like auto categorization of transactions.

longer:

I don't use spread sheets because I dont want to transcribe all of my transactions into a spreadsheet and my bank doesn't provide csv exports (just pdf's).

When I built the original tool for myself, i just used it to generate a log of transactions from the PDFs and automatically categorize them (llm)

really there is nothing this tool does that you couldn't do in excel / google sheets. It (in theory) makes it really simple for someone to make a dashboard that would be medium-hard to make in excel.

For example: my partner hates looking at her finances. there is nearly a 0% chance she will ever boot up excel and start manually entering transactions. she is biased, but was at least able to spend the ~10 mins onboarding to this tool, which was the first time she ever actually looked at how much money she spends per month.

some of the other QOL features i've considered:

monthly email pings to check in
shareable reports

plaid integration so no uploading necessary

...

is there a feature I could build that you'd pay $20 dollars a year for?


thanks for the q!

@aishwaryalohi You got everything in place. May be you can add AI option to create tests, so that users feel it will make the process faster.

• may be you can expand it to candidates/students also, like they can practice the tests

@aishwaryalohi Please use sitelifter.com for more detailed analysis

@aishwaryalohi 

• Super good, I like it

• It'd be fun to let me take a skills test to evaluate it (email capture of course)

• Oh wait, you have that!

• I tried to cheat and couldn't

• This is cool

@steveb thanks!

@praveen_chary thanks

@ash_grover that is a cool idea. My coworker uses @Trello for managing personal tasks and I was inspired to give that a try over our current whiteboard-on-a-fridge todo list.

Roast time: The only reason I know what your product is about, and why I want to use it, is because I know what a Kanban board is. Most of your landing page is telling me things about your product (ie. privacy, no subscriptions) that has nothing to do with what the product is for.

The screenshot showing me what the product does looks good, but it feels a bit busy. I wonder if the landing page would be better with that screenshot higher up, but dumbed down, highlighting enough features to catch my attention without needing to spend a long time reading cards/text.

I like it, and I'm gonna give it a shot.

@ash_grover there's a looooot of empty space and the first image I see of the product is getting cut off.

• I'd remove the download option in the middle of the page, and keep it up in the top bar.

• Move the image or whatever you want to portray your product (videos are best!) up to the top.

• Highlight what you believe makes your product stand out up at the top - the less people have to scroll to understand what your product does and how it stands out, the better!

@ash_grover 

• Headline "Private. Offline. Simple. And Cost-Effective. Personal Kanban App" Is this the actual problem your users have? Why do I want a private offline kanban app? The problem you solve seems more targeted around privacy-centric personal productivity. What about "Personal productivity, now with privacy" or something pithy like that?

• Related- you should throw the other companies under the bus that are not private- why can't I use Todoist or Obsidian? Are they selling my data? You should be a nark, if so.

• I like LTD pricing for something like this and this is another really good thing to highlight in the copy. Ex "Why are you paying monthly for a Kanban?" and then do a pricing comparison table

• Per device pricing doesn't make a lot of sense without mobile apps. Do your users have more than one computer?

• Productivity is such an amazing niche, consider using your Product Hunt forum after launching to build community. This worked really well for Tana, Todoist, etc.

@andrew_g_stewart Thank you for the feedback. That’s a great point about the messaging and the screenshot, I’ll definitely look into making things clearer.

@ben_griese Hey, thank you for the feedback! Really helpful stuff. I’ll take a look at the layout and see how I can tighten things up, especially making sure the first image is clear and moving key info higher up.

@cryptosymposium Great idea. But why users should choose your platform? I can use any chatbot creation tools right? so mention clearly why you are better, may be handling payments or anything.

• This would be cool for course creators to make it as lead magnet before their course purchase, but not sure how they can monetize it., as they might have small amount of data. So think of positioning

• Add few use cases

• Add some FAQs

• Could showcase potential earning examples (e.g., "Creators are earning $X/month by sharing knowledge.").

• May be maintain a directory of chatbots in your website, like a marketplace (in future)

@praveen_chary thanks for the feedback man.
- Basically we handle all the chatbot creation with one click, and we handle the subscription payments and payouts to the creators. You are right, maybe that should be specified in the landing.
- We indeed have a marketplace already, all chatbots created are displayed in a marketplace like view, and the can purchase whatever they are interested in. Maybe i should add that as a section in the landing page indeed.
- I would be curious, what other chatbot creation tools out there are u referring to? simple ChatGPT and the likes?

Thanks again man.

@hedgeavenue while simple and effectively getting the idea across, there feels like a lot of space on a desktop/monitor. Via mobile, I'm sure it's perfect! Optimizing your desktop landing page with as much info and as little scrolling/searching for people to do would be nice. If you can grab people's attention right when they land on your page and get them to download your app (or in your case, join the waitlist) without having to search for how, great. That said, would also recommend highlighting the waitlist subscription higher up!

@ben_griese Thank you for the feedback, this makes a lot of sense. Curious to know: what stopped You from signing up for the waitlist? 😅

@hedgeavenue that's such a good question! Personally, I like it when something is fully released for me to try vs. a teaser, but that's just me! We also ~do not~ feature things that are waitlisted on Product Hunt, so that's something to keep in mind!

@hedgeavenue I signed up for waitlist. I like the white space. Copy is good. Well done.

@hedgeavenue This is really beautiful to me. The copy "Master the skill of coaching yourself." is perfect. It brings a simplicity that modern day landing pages are scared of using. Immediately tells me what this product is.

The only thing is the white space on the left hand side it feels weird to my eye at times but it's not something I would change if it dramatically messes up the aesthetics

@romany_refaat Clean!

1. I know what it is straight away, this is great and something a lot of landing pages get wrong, so props on that!

2. The product feature sections get a little funky to me after the first one when it comes to weight and copy.

   1. The "Literally all the features you need" includes three other features, this is good on it's own but it straight away goes into another genre with more features. My recommendation is remove the "literally all the features you need" title and nest them under the user experience title instead. I think that's what you were trying to do anyway

@romany_refaat 

• Simple and easy to follow

• Pricing should be at the top

• There is no pricing when i click pricing

• Going after Canny seems like a pretty good move

@simonhook thanks for sharing! is this a product, or a service? I think highlighting the things that you all do to help others and how that's tech-related would be most impactful.

@simonhook The big thing for me is I didn't know immediately what it is that you do, I kind of had to make a guesstimate. Alongside that the company logos in the client look a little blurry to me and think removing the white background and instead just positioning them nicely in some sort of grid would look a little cleaner

@simonhook 

• The headline to me was the anti-thesis of the rest of the page. The headline put my hackles up and felt mildly-scammy "Stop waisting time & money, start growing your business" whereas your logos and experience are all top notch lower on the page.

• "Taking tech businesses from zero to 1 million users" doesn't seem like what you do and again put up my hackles

• Maybe bottom line it with "Growth advisors to companies like X, Y, Z" somewhere close to the heading?

@uri_bram1 cool to see you here, we met back in NYC a few years ago! the browser is awesome and was probably the first newsletter i intentionally subbed :)

@catt_marroll oh hey great to see you -- that's so lovely to hear!

@uri_bram1 

• Super clean and simple and makes sense

• I tried to read a sample and am confused as to why it shows content from Feb 25

• Am confused on what topics you might recommend

I'm grasping for straws a bit, site looks good!

@uri_bram1 first of all, big fan! All in all, I love it, the only thing is it's a little confusing hitting the sample button and being taken back to feb. But that's not really anything.

@aaronoleary oh thanks that's super helpful, that is definitely broken and somehow I hadn't noticed.

Weird how you look at something every day and stop seeing it....