How would I approach Product Hunt in 2026?
We recently discussed the changes that took place on the platform in 2025, so it’s clear that the approach to Product Hunt will need to evolve as well.
Some features were removed, others were added, but there are still opportunities to gain visibility.
This year, I would definitely focus on the following:
Before launching the product, I would ask people to follow the product page.
If possible, I would also encourage them to follow the makers behind the launch. That said, I’d prefer to build this organically by being active on the platform (supporting other products, writing reviews, and participating in discussions).
Being in their shoes, I’d try to join other launches as a maker. Besides gaining maker status and increasing a product’s chances of success, this helps build stronger relationships and trust with other makers, who are then more likely to support your launch.
This isn’t an exhaustive list, but these are my core observations on how to strengthen your position on Product Hunt in 2026.
What are your suggestions for this year to "shine" on this platform?
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