A New Idea for Product Hunt Makers: Targeted Launch Notifications for Relevant Audiences

One challenge for Makers launching on Product Hunt is getting in front of the right audience—especially for first-time launchers.

I think it would be helpful if Makers could notify followers of similar products about their new launch. Just like how we get updates from people we follow, users who are interested in similar products could receive a friendly notification about a new launch.

Example Notification: "Looks like you're interested in no-code web builders like $Bubble! Check out $SlashPage—a game-changing no-code tool where you can create everything from blogs to communities with just a click!"

Since Product Hunt members are generally enthusiastic about discovering new products, many would likely appreciate receiving these notifications rather than seeing them as spam. Of course, an option to turn off these notifications would be essential.

How this Could Work:

• When registering a product launch, Makers could select a few similar products. A launch notification would then be sent to followers of those similar products.

• This could be a paid promotion or something redeemable with Kitty Points.

• The feature could be available only to Makers who reach a certain engagement level on Product Hunt (e.g., Silver tier or higher), encouraging more active participation on the platform.

Things to Consider:

• Product Hunt would need to ensure that the selected similar products are relevant.

• A decision would need to be made whether to notify all followers of the similar products or just a subset.

• Notifications should be limited to users who have been recently active to ensure higher engagement.

• This approach could reduce the "I upvoted your product, so please upvote mine" type of exchange, as it would offer a more organic way for Makers to reach users who are genuinely interested in their product.

I’d love to hear what others think about this idea. Would it be useful for the community?