Persona - Identity verification for any use case, starting at $0

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Persona offers a suite of fully-automated identity verification components with worldwide coverage that can be configured and branded to create custom-tailored flows for any use case. Sign up for the Starter plan and start for free in <10 minutes.

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Congrats to everyone at Persona! We're happy customers and really can't say enough about how automated and easy-to-onboard our experience with them has been.
Thank you so much Thomson! We are excited to be part of Hatch's growth journey!
This product feels like it’s perfectly timed as identity verification is vital to the sustainable functioning of so many areas. Kudos to the team for getting to this stage. πŸš€
Thank you so much!
Neel, Arush, & Vincent are my great friends from college, and I've been stoked about this team from since they were all working out of their apartment! Congrats on the launch, excited to see where this goes :^)
Can't tell you how much we appreciate your support! πŸ™πŸΌ
Thanks so much for the support!
10 lines of code for an entirely customizable identity verification system?? That's a game changer. Count me in.
Thank you Jake!!!
Agreed, looks great.
Congratulations on the launch! You all have been working so hard, at it really shows!
thank you so much Dane!
This is a big deal, great work and team! Are you able to give any details on how much of the verification process is automated and where it falls back to human verification?
Thanks for your support, Duncan! One of the best parts about Persona is that it’s a technology-driven solution and fully automated. There’s no humans in the loop on our end, which ensures that customers can verify users within seconds without being exposed to the liability of dealing with personal data. We know, however, that there are always scenarios where customers may need to manually review or verify a submission (e.g. suspicious IP address). Customers can set up automated workflows to flag these verifications and route them to manual review. Let us know if you have any other questions!
Amazing product! I have a question: if I want to be verified on three services that use Persona. Do I need to send a selfie three times through your product or can this be done once and the system will remember my data and I won't have to identify myself many times? Do you plan to add this feature?
Hey Lina, thank you so much for the kind words and the great question! You would need to send your selfie three times in the same way that you scan your selfie every time you FaceID onto an iPhone! Our selfie process is seamless and fast (taking seconds to complete) and ensures that you are who you are every time you use our product. We do have plans to add features to protect your identity across services to prevent identity theft. For example, if we see that you verified yourself in California for one service and then immediately verified yourself again in another country for another service, our service would flag that and require additional scrutiny before allowing you to sign up.
Thank you so much for your answer. That's a very cool feature and I'm happy that u r going to introduce in the future
Hi, Can you share a bit about how are you different/better than Onfido/Jumio/Au10tix and other players in the field? Do you know if your false positives/ false negative rate is better? Is the time for approval better? Asking to see if it is relevant for the company I work at.
Of course! Persona is completely automated so your users' can verify within seconds. The false positive and negatives rates depend on each use case; we work very closely with our customers to help them set up the configurations that meet their specific requirements and risk tolerance. We would love to better understand your use case and help you evaluate. Please reach out to us at
Great, nicely done!
Thank you so much! :)
Congrats on the launch!!!
thank you :)
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