13 days in: the real numbers from our PH launch (and what we're doing differently)

We launched PayWatch here two weeks ago: 2 upvotes, 5 followers. Not the outcome we hoped for, and we think we know why: we launched without building any audience beforehand, which basically every "successful launch" post here says is the #1 mistake.

Rather than pretend otherwise, wanted to share what we're doing about it: we ran a small creator campaign before this ($70 budget → 13.2K impressions, 148 pieces of content, 5 countries) and are folding those lessons into our actual public launch in a couple of months, this time with a real pre-launch list instead of showing up cold.

Curious from other makers here: for those of you who've relaunched after a quiet first shot, what actually moved the needle the second time?