Orphex MCP - Run your entire digital marketing stack via one unified MCP

@busmark_w_nika No, because Orphex doesn’t automate your LinkedIn account. LinkedIn restricts tools that drive the LinkedIn website like a bot: scraping, auto-connecting, auto-messaging. We do none of that.

Orphex connects through LinkedIn’s official Marketing API. You authorize it on LinkedIn’s own OAuth screen and grant ad-account permissions. It reads your campaign performance through the same API that LinkedIn’s approved ad-management partners use. It never logs in as you, never touches your profile, feed or inbox, and never posts or sends messages.

@hikmet_topak Thanks! You don’t need a system prompt. Orphex ships with a built-in library of 100+ guides and skills, and Claude picks the right one from how you phrase your question. They cover analysis methods (diagnosing a ROAS drop, spotting creative fatigue, getting oriented in a new account, weekly health checks), step-by-step procedures for changes (budget updates, negative keywords, campaign creation), and the rules behind every number: attribution, aggregation and currency. There are also ready-made routines, like a pre-Black Friday check of tracking, feeds and campaigns, plus a live watch during the sale.

Your team can add its own entries too, like client rules, targets and brand notes, and Claude applies them automatically. So just talk to it like an analyst. Good first questions:

• “Get me oriented: what’s connected here and how is this account set up?”

• “Why did our ROAS drop last week?”

• “Are any of our creatives fatigued?”

• “Compare Meta and Google for the last 30 days, and explain why their conversion numbers differ.”

• “Are our campaigns and tracking ready for Black Friday?”

@erentekingunduz Yes. Every change made through Orphex is logged with who requested it, who approved or rejected it, and when it was requested, executed and verified, along with the before and after values. You can also pull one combined change history that merges Orphex’s log with each ad platform’s own change log, so edits someone made directly in Ads Manager or Google Ads show up in the same timeline. Just ask your assistant “what changed in our accounts last week, and who approved it?”

Because every request is tied to the team member who made it, you can also see who on the team is driving which changes.

@batuhancebi Not just e-commerce: closing the loop on offline, CRM-stage conversions is exactly what we built conversion activation for. Orphex takes your won deals (with revenue) and sends them back to Google Ads, Meta and TikTok as server-side conversions, so the platforms optimize toward deals that actually close, not just form fills. You preview every upload and approve it before anything is sent.

Today the native CRM source is HubSpot, Insider, D-engage (won deals, forms, lifecycle stages). Pipedrive isn’t native yet. In the meantime you can sync won deals into a Google Sheet, BigQuery and Orphex can read that sheet as a conversion source, on a schedule if you want. It’s in early access, so I’d be happy to set you up. And a +1 for Pipedrive genuinely moves it up our list (most probably next week it will be live) 🤓

@dogan_can_baydur Yes, that’s exactly how Orphex is built for agencies. Your agency account holds a separate workspace per client. Each workspace has its own platform connections, so a client’s Meta or Google accounts only ever appear inside that client’s workspace.

You grant access per workspace with roles: Viewer, Viewer Plus, Editor and Admin. A client’s team can be limited to their own workspace, while your agency team gets access across all of them. The same goes for the AI assistant: it works inside one workspace at a time, and access is checked again on every request. Data never crosses between clients. Want help setting it up for your client roster? Happy to walk you through it.

@harini_mukesh No, Orphex never creates accounts on platforms you don’t use, and it never asks for your passwords/credentials. You connect each platform yourself through its official sign-in (OAuth) screen, or with an API key you generate on platforms that work that way, and you grant only the permissions shown there.

@abilalzengin Yes. Ask your AI assistant something like “build a Q3 executive deck on our paid media trends” and it pulls the quarter’s numbers from your connected platforms, then builds a Google Slides deck right in your own Drive: headline trends, quarter-over-quarter changes, charts and the key takeaways. You can start from your company’s own template so it’s on-brand, and since it’s a regular Slides file, your team can edit, comment on and share it, or export it to PowerPoint or PDF!

@yagiz_karakaya Yes. Orphex has built-in Impact Analysis module which runs a Causal Impact model: it builds a counterfactual of what would have happened without your change, then reports the incremental lift with a 95% credible interval and a significance verdict for each segment, so you can tell a real effect from noise.

You don’t need to prepare any data. Orphex uses the data from your connected platforms and handles the time series, the pre- and post-period windows and the control signals itself. It even scans your accounts for recent changes, like a budget shift, a new campaign or a bid strategy switch, and suggests which ones can actually be measured. You can just ask your assistant something like “Did last month’s budget increase on our Meta prospecting campaign actually drive incremental sales?”