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Ben Lang

Oribi - Say goodbye to old web analytics

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Meet the next generation of web analytics. Instead of 'more data', Oribi gets you insights to optimize your marketing efforts and drive conversions! Extremely easy setup & usage, the right set of features and a smart algorithm to do the heavy lifting for you.

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Iris Shoor
Thanks, @benln , for hunting this! 🙏 We're excited to be shared on Product Hunt as our goal is to help startups and SMBs make sense of their website analytics. If you're wondering what Oribi is all about, let me introduce us: I'm Iris, the founder of Oribi. After founding two successful startups, I've decided to tackle one of the biggest pains of marketing today: Making web analytics easy and accessible for everyone. There’s no question about the importance of web analytics to get the most out of your online efforts. But there’s no real solution out there for SMBs, yet. Most tools require developers to get started, analysts to find meaningful insights – or simply take lots of your time to sort through piles of data. This is where Oribi started 🚀 . We’ve built a tool that is as flexible and quick as you need to be, full of actionable insights and with all the features you need to analyze and improve your online efforts: Marketing Channel Analysis, Button Performance, Landing Page Tracking, Individual Visitor Journeys, Event Correlations, Smart Funnels, Health Check, Reports, and much more. Feel free to check out Oribi. I'd love to hear what you think. 🙂
Itai Elizur
@iris_shoor love the tool - Are you thinking of developing more tools for less "data savvy" users or build Oribi up as a go to for all kind of people interested in web analytics?
Iris Shoor
@itaielizur thanks for the love! I've always believed that the best tools are the ones that are simple. For now, we're all dedicated in tackling the complex field of web analytics with Oribi to make it accessible for all kinds of people - the ones that consider themselves less data savvy as well as the ones that know their way around but just want to save the time it takes to sift through all that data yourself. There are plenty of more features to come soon 🚀
Itai Elizur
@iris_shoor got it! Does Oribi offer any "context"? As in, tips on things people should do in their specif sites according to the data you see?
Iris Shoor
@itaielizur Yes, we've put a lot of brain into this, to help users be guided by their data - without starting to freely interpret 😉 Oribi highlights any context that might influence your site's traffic and conversions, such as new pages and buttons, weekends and holidays in the countries your site gets traffic from. And our Insights & Health Check feature is exactly serving that need of understanding your data, as well. This feature points out trends in your site's traffic, visitors' demographics and usage behavior and conversion goals. It also explains why changes happened, e.g. a peak in a specific conversion might be closely connected to a peak in your overall traffic or a new button that is well positioned on your site. And Oribi highlights how to optimize your online efforts, such as how many times a visitor returns before converting and if retargeting is important for your marketing strategy, which marketing channels perform best for different actions, which content has the biggest impact on your conversions, etc.
Shreyaa Ratra
@benln @iris_shoor Have requested for demo. Lets see. Few thoughts if you are planning to B2B sales : a) Target recently funded start-ups. Since they have money in their bank accounts, they are now going to spend money to buy softwares which can help them with analytics. So best time to reach out to them. b) Target companies which are hiring for product marketing manager, data analytics. Since they are hiring for product and analytics, it makes sense for them to use your product because it means they are willing to spend money on analytics. c) Using Easyleadz.com, you can target all E-commerce companies.
Dmitry A.
Hello to Oribi team 👋 Very promising project. I was looking through the website and google search but haven't found details about: - How do you treat DNT ("Do Not Track") signals? - GDPR compliance - How and what data is collected, data transparency? - How tracking all user's action affects website performance CPU and RAM overhead, does it affect FPS?
Natasha Cherniavsky
Maker
Hi @dr_dimitru! We value your privacy and the privacy of your website visitors, and we make sure that you can serve all your customers worry-free. Oribi collects only aggregated, fully anonymous data. We do not save any personal data, such as email addresses or exact locations of your visitors. Visitors in the Visitor Journeys are displayed with an automatically assigned number. That being said, no information can be connected to a specific individual. Please note that you can also exclude specific IP addresses. In this case, Oribi will not track any action of this visitor at all. Currently, and similarily to many companies, we take no special consideration of the proposed DNT header as there is not yet a common understanding of how to interpret the DNT signal. Regarding website performance, Oribi's tracking code will not affect your site's performance or loading time. We achieve this by loading our script asynchronously (i.e. our script only starts when your site finishes loading). Our script is minimal in size — 29kb to be precise. Hope these answers are satisfactory and you'll give Oribi a try! 😃
Eden Cohen
Maker
Hi @dr_dimitru 👋 As being part of the R&D team I would love to elaborate on the technical parts of your question. • Site Performance - we took it pretty seriously, our tracking code script is minimal ~29kb, and loaded asynchronously, so it shouldn't affect the loading time of your page, also the script CPU/RAM usage is minimal so FPS should not be affected, this is because the heavy processing is done in our backend servers (we also monitor the cpu usage of our script on the customer site to make sure were invisible) • Data collection - we automatically track every button click and page visit, there is an option to track GA/FB events as well, we do not track any passwords/payments data and we do not save your visitors ip/email. • Data transparency - the data is securely saved under AWS servers, we can delete the data upon request.
Dmitry A.
@eden_cohen & @natasha_cherniavsky thank you both for the quick reply. Asking about "data transparency" - I meant an actual list of data being collected, processed, and/or stored by tracking code and its backend — it's a part of GDPR recommendations. As US company you don't have to follow GDPR, but at the same time you're offering your service worldwide, so do you have a page or document where you provide data transparency following GDPR guidelines? Using analytics on my website I have to leave a link to your GDPR compliance, and explain how users can opt-out. Do you use any other 3rd party service providers except AWS, if yes how? Where all 3rd party providers are listed? And the most important question — "How may I opt-out as the end user?"
Dmitry A.
@natasha_cherniavsky respecting DNT signals is the simplest way to opt-out for end users and for you as for developers/legal department. Implementing DNT as easy as reading one request header.
Iris Shoor
Thanks for your interest, @dr_dimitru ! 😃 We're collecting referring channel, country and platforms about fully anonymous visitors. Nothing to connect with an individual. We currently don't have a dedicated page, but these information can be found in the FAQs in our Help Center. We're currently working on the best way for users to opt-out and will keep you posted. Regarding DNT, implementation is not an issue as you said, however, the purpose of this header and the appropriate way to handle it by 3rd party services is still not fully finalized and we’re waiting for a more conclusive standard before implementing it.
Asaf Fybish

We looked into replacing our analytics with something mush fresher and new.

Oribi was a great alternative for us to better analyse our marketing and traffic funnels. Definitely worth trying if you are looking for a new analytics tool.

Pros:

Great UI, very easy to use

Cons:

Needs to improve API integration

Sara Nelissen
Maker
Thumbs all the way up, @asaf_fybish ! Happy to hear you enjoy Oribi's easy and intuitive UI. The funnel feature helps many of our users optimize their site. Just recently, one of our agency clients used Oribi's funnels, to restructure and improve their entire site, across several domains. 😍 Further API integrations are one of the next features on our roadmap. Currently, you can integrate custom events from Facebook and Google Analytics to use them in your Oribi account as well 👍
Alon Keren

It starts with the on-boarding process. If you want a web-analytics app that feeds you with a spoon, this is the right tool for you. Super simple and easy to set up, as web-analytics should be for people who are less data-savvy.

Pros:

All events are collected automatically. I don’t need to code anything. And any change on my website is updated automatically.

Cons:

I’d like to be able to customize the reports better, choose which stats I want to share with others, and move widgets.

Iris Shoor
Thanks for the love, @alon_keren ✌ Happy you enjoy one of Oribi's biggest values - automatic event tracking. Many of our users really like the whitelabel solution and share Oribi's reports with their clients and colleagues. We got the feature request of customizing widgets and show only specific stats before - and will introduce a more customized solution for our reports soon 😊 Stay tuned.
Shiri Schulman
Looks great, I don't understand one thing though: How do you know what's the user's first touch? Say I have a user that clicked on my FB ad, considered my product for 2 days, Googled me, and then converted. Can I actually see that user came from FB?
Natasha Cherniavsky
Maker
@shiri_schulman Hi! We track all channels referring to all the user's sessions and know to identify the same user across his sessions. So, for the user you described above you will see he arrived from FB and when you'll inspect his Journey throughout the site you will see he returned 2 days later from G. Would love it if you gave our product a try!
Eden Cohen
Maker
Hi @shiri_schulman, currently our platform is working according to the first touch attribution model. For every visitor you have we track it's different sessions using the browser cookies mechanism, so indeed, you'll see that this user came from FB! In these days we're working on a new 'attributions' feature so you will be able to view both first-touch, last-touch and assist(everything in between) statistics.
Sara Nelissen
Maker
@shiri_schulman Did we answer your question? 😊
Shiri Schulman
@sara_nelissen @eden_cohen @natasha_cherniavsky You most certainly did. I'm not some analytic-wiz so I had no idea you could do that. I'll definetely try this out and I'd love to know when you could see both first-touch AND last-touch metrics. Thank you for your answers!
Sara Nelissen
Maker
Anytime @shiri_schulman ! Barely anyone is an analytics-wiz, I believe. That's exactly why we've build Oribi ✨
Ben Jacobson
Love the way this platform identifies "events" it thinks are worthy of tracking and suggests them in the dashboard. Muuuch more straightforward than Google Analytics in that regard, and without too many compromises.
Iris Shoor
Thanks for the feedback, @osbennn ! That's our starting point. As the need for data-informed decisions increases, web analytics needs to become much easier, more clever and way more agile. Happy to hear you're finding that in Oribi 🙏
Itai Elizur

Seems like they are on the right path - Seems like a great tool for noobs :)

Pros:

Thanks to the Insights & Health Check I have a quick daily brief of anything I should look into.

Cons:

Tool uses First Touch attribution model. And while this is surely more insightful than Last Touch, I’d love to see the full funnel.

Sara Nelissen
Maker
Thanks @itaielizur 🙏 Insights & Health Check are our newest feature and clearly one of the strongest to help you focus on the most important information in your data. We've decided to start with the First Touch attribution model - but will introduce a much more in-depth attribution feature in the next few weeks. You'll then be able to see the full split of Single Touch, as well as all channels for Multiple Touch (First Touch, Assisting Channels and Last Touch, including the percentages of each channel). In addition to that, you'll also get a detailed overview of how much each channel attributes to all your conversion goals to determine the value of your customers' touch points.
Orian Tal
Hmm interesting. Definitely going to give this a spin.
Sara Nelissen
Maker
@orian_tal See you at Oribi, @orian_tal 😊 Let us know what you think!
Kim Bazak
Amazing UI...Clean and simple
Sara Nelissen
Maker
@kim_bazak1 Awesome to hear! Thanks ✌
Agnes Thompso
Knowing where exactly you lose the visitors is an amazing feature, you can then focus on upgrading this specific place to improve rates. This looks awesome and would definitely try it for my website.
Sara Nelissen
Maker
@agnes_thompso1 fully agreed! If you nail down the part on your site you lose most visitors, you know where to optimize and eventually how to push more visitors through the entire conversion funnel 😃 That's why we've recently introduced multi-domain funnels to follow the entire journey of visitors through your site.
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