Does OpenAI have the potential to replace LinkedIn? Their latest project.
I often hear that LinkedIn is starting to be cringe, becoming a second Facebook, but let’s be honest: it’s still a career platform. A little cringe, but it still is.
On the other hand, Sam Altman introduced a new ambition – OpenAI Jobs Platform – an AI-powered hiring platform, expected to launch by mid-2026.
Briefly:
The platform will match businesses with employees, including small businesses and governments.
OpenAI Academy will offer AI certifications, piloting in late 2025, aiming for 10M Americans by 2030.
The aim is to expand AI literacy and help workers adapt to AI-driven job changes.
OpenAI partners with Walmart and engages with the White House on AI programs.
Do you think that OpenAI's effort will overshadow LinkedIn?
I am curious what you think about that.
Replies
For me, LinkedIn is more of a social media platform where you can share work-related content with current and former colleagues and potential partners. I believe that mutual connections play a huge role in hiring. Like when a talented pro in your network is looking for a job, you might recommend them to a team that needs their expertise, which is cool and win-win for both sides
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@olga_scry Good point – OpenAI is lacking this "connection" aspect, but if I remember correctly, Altman planned to bring the social media aspect there (into OpenAI).
AINave
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@ramitkoul My reckoning is that if OpenAI implements it successfully, LinkedIn will have fewer active monthly users. It's like ChatGPT vs. Google. I used to search for "google", now I type into the browsing tab cha... you know :)
@ramitkoul @busmark_w_nika job search is just one part of the LinkedIn business. A lot of job platforms tried to take this piece of business from LinkedIn. LinkedIn is a bigger ecosystem. The impact by openAI new platform will be small
CoSupport AI
I think that LinkedIn has turned into a spammy sales platform that is unlikely to be cleaned of. if Open AI creates a new business community where they won't try to sell everything to you, then it will be a new world )))
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@enesterenko I am pretty curious how OpenAI will evolve in these terms. Speaking about LI – my circles are less salesy (or I am to resistant) :D
@enesterenko if this is becoming reality, openAI will fail. Too many people are already frustrated about the LinkedIn spam and adds and are looking for new ways to create business outcomes on social media
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@enesterenko @markus_schmidberger but need to mention that LinkedIn also works on some AI integration to remove spam, bots and improve HR work to find the right candidate. They bet on AI as well.
CoSupport AI
@markus_schmidberger @busmark_w_nika yes, but I have doubts that LinkedIn’s main purpose is still about finding the right candidates. from what I see, the focus is more on personal branding, networking, and sales - and only then on candidate search.
but hey, I’m not in HR, so we need their opinion 😅
@enesterenko @busmark_w_nika but at the moment not doing a great job. They are just killing the AI automation companies in the eco-system: useAware, PPA, ...
LinkedIn is owned by MS, and MS has also some shares with OpenAI. The future will be two things. Either, LinkedIn will buy the patent or technology from OpenAI or OpenAI Job platform will acquire LinkedIn.
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@foyjul_i Yes, I realised this after I wrote the post :D
@busmark_w_nika hahahaha... thanks for your understanding
@foyjul_i I agree. There will be one winner, that will make the best of both worlds and perhaps automate the creation of new courses and constantly update them so we don't have a long list of courses covering the same subject" e.g. Excel or improving your presentation skills. Instead, it generates a customized course based on your profile, current job, desired job, suggestions, or specific features. So the user does not have to trawl through 30 courses and choose. The presenter can be AI generated too.
What do people think? Let me know.
@ashok_rao5 It is true that LinkedIn makes the job searching and showcasing the skills tougher. Whether you mention your skill in your profile, you have to do a paid course from their hub, then you can be eligible for their job search preferences. But, if OpenAI brings the platform in rela life, according to their features, it will be much easier.
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@ashok_rao5 @foyjul_i Sometimes they have special promo campaigns, e.g. a few years ago, they unlocked some paid courses for one month for free :)
@busmark_w_nika true, they often do taht, but that is very rare...
Triforce Todos
Interesting move from OpenAI. If they can really match people by skills instead of just keywords, that could be a huge upgrade from LinkedIn.
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@abod_rehman Bye bye LinkedIn. But still it is a social media.
@abod_rehman for a good matching you need more information. Dating platforms put a lot of energy in collecting information about humans for good match making. LinkedIn + AI + Matchmaking is the real power which will change the game
If we get to the root of it, LinkedIn's career-related USP is no longer its USP.
See, even if OpenAI's Jobs Platform is not launched yet, OpenAI has still managed to (unintentionally) erase many white-collar jobs that people used to come looking for on LinkedIn.
On a lighter note, "which platform should we go to" gives less headache compared to "whether jobs really exist for us".
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@ashok_nayak I think that when people are jobless, their business will not be "which platform should we go to" but "where will I get a job to pay those bills?" :D
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@ashok_nayak and we will see whether it will be OpenAI or LI.
@ashok_nayak @busmark_w_nika this is a perfect point. People looking for jobs are interested in outcomes and not in which platform.
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@ashok_nayak @markus_schmidberger True, if it brings money, no matter where it is :D
I would say Not Really. But OpenAI is definitely going to shake things up in a new, unknown market where everything’s still left to be imagined. As one of the “traditional social giants” today, Linkedin has been leading the way in serious social networking, and still holding that spot today. Yep, it's kinda cringe, but still a giant.
Think about Amazon, so many peers and platforms have popped up, but Amazon’s still standing there. Same with Facebook. People call it the “grandpa” and I've heard so many times (lmao), but it still connects 1/3 of the planet.
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@mellodiii_59 I think LI is owned by Microsoft (wasn't Microsoft part of OpenAI – as an investor)? I feel "interests" :D
Fully agree, LinkedIn is broken and not working anymore.
We are working already on a new action & outcome oriented business platform: JuntoAI https://juntoai.org
Signup for the early access.
Matching businesses and jobseekers is just one use case. There are much more business use cases where AI-driven match making will make a difference.
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@markus_schmidberger Is it something like jobgether or Glassdoor?
@busmark_w_nika no, we are building a completely new business network. A business network with focus on business outcomes and AI enablement.
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@markus_schmidberger So is it a social media?
@busmark_w_nika it is a new social buiness network with focus on outcome. It is a kind of social media network - but when focusing on business outcomes, you are not interested anymore in views or followers.
Think about it.
I think LinkedIn's network effect and established relationships gives a lot of staying power to be honest, but OpenAI's AI-powered matching could definitely shake things up if they nail the user experience. Personally, I'm just super curious whether people trust a newer platform with their career moves when LinkedIn already owns their and others professional identity.
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@dheerajdotexe IMO if Open AI only throw relevant job positions to the candidate, they can apply faster and do not have to build a LinkedIn mess up with the LinkedIn cringe ballast. On the other hand, LI profiles are used as a portfolio – the question is: Will Open AI share/create a portfolio for its users? Or share a conversation between Open AI and a candidate that would indicate the level of their interests, education, etc.?
@busmark_w_nika That's the real tension: OpenAI could streamline a lot of the journey but then you lose the portfolio aspect that actually matters for showcasing skill and effort.
I'm also honestly excited about the potential here: the conversation history idea is interesting. Imagine if your ChatGPT interactions became your new resume, showing how you think and problem-solve in real-time
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@dheerajdotexe Yes, but then, I would be a little bit hesitant about how "private" our communication was :D
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@dheerajdotexe On one hand – good wrapper of your behaviour, on the other hand – too uncertain about data safety.
DeepTagger
This is a great discussion! ⚡️ I think it really comes down to professional identity vs. career utility 🧐
LinkedIn is now where people build their professional identity, invest in their personal brand, and stay connected even when they’re not job hunting. The feed is part of that. OpenAI’s platform, on the other hand, sounds like pure utility: find me the best job or find me the best candidate, right now. It’s high-intent, transactional, and all about match quality.
So I don’t see a straight replacement. LinkedIn for long-term networking, OpenAI for active searches 👀
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@talshyn What if OpenAI will be a great wrapper for creating a personality score for certain positions (according to previous chats, level of communication, behaviour etc.)?
DeepTagger
@busmark_w_nika interesting idea 👀 A personality score could speed up matching, but it also raises big questions about bias, privacy, and whether people want to be reduced to a number. It might be useful as one signal, though I’d still want human conversations to carry the weight 😊 How do you see candidates reacting? Would they find a personality score helpful, or would they push back as invasive?
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@talshyn TBH, it would be pretty scary and inconvenient that AI scanned me this way. :D
DeepTagger
@busmark_w_nika "Personality score: B+. Needs to smile more in Zoom calls" 😭
@talshyn @busmark_w_nika Nika, we should talk. This is what we are doing at JuntoAI (https://juntoai.org)