48 hours after launching Okiela, I had to admit something uncomfortable:
the infra was fine, but the experience wasn t honest enough.
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I m a solo, non coding founder. So I sat down with logs, analytics and a notebook and asked:
If a real Shopify founder lands here today, what exactly do they see, screen by screen?
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A few things became obvious:
- Traffic was okay (close to 200 visitors, mostly Vietnam + US). Testimonials and blog posts were getting real views.
- The Golden Path on paper landing auth first run dashboard upload/demo KPIs/AI upgrade was not what people were actually living.
- The worst part: a couple of users tried to pay several times, and checkout quietly failed because of my billing config.
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*What I ve done in the last 48h:
- Turned Stage 1 into a single, explicit Golden Path and treated everything else as legacy.
- Hid / redirected routes that weren t ready, instead of hoping nobody would click them.
- Tightened billing: better error handling, real end to end tests instead of it works on one click in staging .
- Left Apple Login visible in the UI but decided not to fully enable it until later phases when there s budget and volume to test it properly.
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I'm non-code, but I can still be ruthless about:
- what the logs are telling me,
- where real users drop off,
- and how quickly I own the mistakes.
Over the next couple of weeks I ll keep hardening this Golden Path and sharing the progress openly.
If you run an ecommerce brand and want to see what Okiela looks like while it s still being sharpened (not just the polished marketing page), my inbox is open: daint@okiela.io
https://okiela.io

Quick honest recap from Okiela s solo founder after going live:

Infra held up well: Supabase + Vercel handled close to 20K requests with zero 5xx or DB issues.

Launch week saw 192 visitors (mainly Vietnam + US), exploring homepage dashboard login/signup about/contact.

Hi Product Hunt community,

A week ago, Okiela launched here and finished #29 with 4 upvotes.

Not the fairy tale launch story. But here's what I learned:

Hi Product Hunt community

I'm Dai, and tomorrow (in a few hours actually) I'm launching Okiela - my first product.

5 months ago, I was an FP&A analyst drowning in Excel spreadsheets, spending 4-6 hours manually calculating profit for e-commerce clients.