Not all sources are created equal

I get really nervous when people tell me their LLM chat has become their main source of information. I get it, it's really nifty how these tools are able to respond confidently to virtually any query. But they're also trading source transparency for convenience, while presenting truth as a construct of statistical probability.

Over the past year, all Big 4 consulting firms have been caught publishing reports riddled with fabricated references. As scrutiny intensifies, business leaders can no longer ignore the mechanics of citation. What began as an academic baseline has transformed into a critical competitive edge.

So, we've created a brief guide to navigating the main sources shaping our daily information flow.

We've also built Occasio to help people record metadata against their key points. It works automatically for DOIs, ISBNs, and (open) URLs. For any other kind of source, we'll help you pick what data to save—though you've got complete flexibility to do more or less, as you please.

When was the last time you took the time to trace a specific piece of information to its original source?