Built NichePressa because I was drowning in my own content sites. what's your bottleneck?
I run a handful of niche/affiliate sites — power stations, games, a few others. For a long time I wrote every article by hand: research the catalog, match the site's voice, format the MDX, push to GitHub. It worked, but every new site multiplied the grind. Eventually I got tired of being the bottleneck and built an internal tool to do it for me.
That tool kept getting better until it stopped looking like an internal tool. So I cleaned it up and turned it into NichePressa: it generates catalog-grounded, voice-matched articles and pushes the MDX straight to your repo. I dogfooded it on my own sites for months before opening it up — one of them (a games site) just crossed 1k sessions/month, ranking on pages I never manually touched.
Launching here Tuesday. Before then I'd rather hear from you than pitch at you:
- If you run content/affiliate sites, what's your actual bottleneck right now — research, writing, formatting, publishing, or keeping voice consistent across sites?
- What's made you distrust AI content tools in the past?
The honest answers are what shaped this thing in the first place.

Replies