Needle
Discover where your customers are already talking.
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Needle - Discover where your customers are already talking.

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Needle is a conversation intelligence platform that helps you discover customers, validate ideas, and understand your market using real conversations from across the internet. Instead of manually searching multiple platforms, Needle lets you search 13 communities at once - including Reddit, Hacker News, GitHub, Twitter (X), and Quora - to find people actively looking for solutions, track competitors, and uncover market opportunities - all of it in a click, while you sleep.

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Maker
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Hey Product Hunt 👋 I’m Vaibhav, the founder of Needle. We built Needle because customer discovery was honestly… painful. Jumping between Reddit, Twitter, Hacker News, YouTube, forums - trying to find real people talking about your problem. Missing the best conversations. Finding competitors too late. Spending hours for maybe 2–3 useful insights. So we asked: what if you could search all of it at once? Needle scans 13 communities in one go and surfaces: • high-intent conversations (people already looking for solutions) • competitor mentions + gaps • trending customer problems • keyword alerts so you never miss demand And the best part - it keeps running in the background. Even when you’re offline. A few things people are using it for: → finding first customers → validating startup ideas → improving positioning from real complaints → tracking how often AI recommends your brand vs competitors We’re still early, and every bit of feedback genuinely shapes what we build next. Would love for you to try it and tell me: 👉 What’s missing? 👉 What’s confusing? 👉 What would make this a no-brainer for you? I’ll be here all day responding to every comment 🙌 Thanks for checking out Needle ❤️

Searching 13 communities at once is the right consolidation. How do you dedupe a single conversation when the same Reddit thread gets cross-posted to HN and X?

Maker

 We dedup the same post if it shows up again on later runs, and we collapse identical matches across networks in one run.

We don’t merge different posts that are all about the same topic or link - Reddit, HN, and X stay separate because they’re separate threads. If it’s noisy, trimming platforms or tightening the query usually helps most. Else you can also reduce alert frequency.