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What’s your current workflow for customer discovery?

Trying to understand how people here go from idea talking to real users .

Do you:

  • search communities (Reddit, HN, etc)?

  • run ads to validate?

  • do cold outreach?

  • or something else?

Do you think social media search is underrated for finding customers?

Feels like there are thousands of conversations happening every day where people literally describe their problems but most of us don t tap into them properly.

Do you actively use platforms like Reddit, Twitter, or HN for:

  • finding users

  • validating ideas

  • understanding pain points

Or do you rely on other methods?

How are you currently finding real customer conversations online?

When building Needle, one thing surprised me - most founders still rely on manual search across Reddit, Twitter, forums, etc.

Curious how others here are doing it:

  • Do you actively search for conversations or wait for inbound?

  • Which platforms have been most useful for you?

  • Have you found any repeatable workflow that actually works?

Would love to learn how people here approach customer discovery today.

Needle - Discover where your customers are already talking.

Needle is a conversation intelligence platform that helps you discover customers, validate ideas, and understand your market using real conversations from across the internet. Instead of manually searching multiple platforms, Needle lets you search 13 communities at once - including Reddit, Hacker News, GitHub, Twitter (X), and Quora - to find people actively looking for solutions, track competitors, and uncover market opportunities - all of it in a click, while you sleep.
Vaibhav Singhal

6mo ago

Needle - Find Your First 100 Customers

Finding your first 100 customers shouldn’t feel like guesswork. Needle scans Reddit, Hacker News, Stack Overflow, Quora & 7+ more platforms to reveal who’s already talking about your problem. Discover real conversations, validate ideas, and track competitors - all in one place. Stop guessing, start discovering, and turn hidden online chatter into your next 100 customers. 🚀
Vaibhav Singhal

11mo ago

Needle - Find the right people in the noise

Needle - Find the right people in the noise through intelligent social media analysis. In a world of endless social media noise, finding meaningful connections is like finding a needle in a haystack. Needle helps you cut through the clutter.