When building Needle, one thing surprised me - most founders still rely on manual search across Reddit, Twitter, forums, etc.
Curious how others here are doing it:
Do you actively search for conversations or wait for inbound?
Which platforms have been most useful for you?
Have you found any repeatable workflow that actually works?
Would love to learn how people here approach customer discovery today.
Searching 13 communities at once is the right consolidation. How do you dedupe a single conversation when the same Reddit thread gets cross-posted to HN and X?
@borrellr_ We dedup the same post if it shows up again on later runs, and we collapse identical matches across networks in one run.
We don’t merge different posts that are all about the same topic or link - Reddit, HN, and X stay separate because they’re separate threads. If it’s noisy, trimming platforms or tightening the query usually helps most. Else you can also reduce alert frequency.