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Software Engineer | Artist | Traveler | Entrepreneur

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Do you think social media search is underrated for finding customers?

Feels like there are thousands of conversations happening every day where people literally describe their problems but most of us don t tap into them properly.

Do you actively use platforms like Reddit, Twitter, or HN for:

  • finding users

  • validating ideas

  • understanding pain points

Or do you rely on other methods?

What’s your current workflow for customer discovery?

Trying to understand how people here go from idea talking to real users .

Do you:

  • search communities (Reddit, HN, etc)?

  • run ads to validate?

  • do cold outreach?

  • or something else?

How are you currently finding real customer conversations online?

When building Needle, one thing surprised me - most founders still rely on manual search across Reddit, Twitter, forums, etc.

Curious how others here are doing it:

  • Do you actively search for conversations or wait for inbound?

  • Which platforms have been most useful for you?

  • Have you found any repeatable workflow that actually works?

Would love to learn how people here approach customer discovery today.

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