I recently helped produce a large-scale event last month for local entrepreneurship, innovation, and economic development. I only installed Mixmax a month or so prior and the service was incredibly helpful in my endeavor. Mixmax Sequences and contact lists made it dead simple to manage communications with vendors and speakers.
I found myself constantly checking the "live feed" feature. I wanted to know who opened my email, because if so, that meant I would likely get a response soon, and that meant I was on the road to a successful event. It's a page full of analytics about your sent email. I believe this is the cornerstone of Mixmax's growth.
Mixmax is so sticky. Throughout the launch of our event, I had my live feed up all the time. Even now, I check it multiple times a day. I'm always on it. Now I recognize their logo instantly. If they change it tomorrow, it won't be long before I learn their new one. As far as retention-based growth goes, I think they're brilliant at utilizing email analytics as a way to bring people back.
Regarding viral growth, they do a good job of getting their own word out via email (a la hotmail). They have a fantastic onboarding process, but at one point they ask for referrals to 7 friends from your contact list in exchange for a free upgrade to Mixmax.
I didn't like this part. I wasn't familiar enough with Mixmax at that point in time to recommend it to anyone else. Plus, the message they provide is cliche and comes across spammy (one friend thought it was actual spam).
I see a lot of tech startups do this too early on in the signup process. "Tweet us. Share us." Nope, sorry, I don't know you yet. I would much rather refer Mixmax 7-14 days after becoming very activated/intimate with the service. Now, I'm happy to tell anybody about it! Way to go, Mixmax!
P.S. my first PH comment! Thanks @olofster for the invite!
Everytime Mixmax releases a new feature or an enhancement to a feature, they get featured on Product Hunt. Frustrating for smaller competitors like myself. Anyway, I believe my Gmail-based email follow-up solution is also worth considering. If you're checking out Mixmax, please also look at GMass.
@nickmacario Right — and having the same product featured on Product Hunt five times isn’t spammy at all, not to mention that the whole point of “Sequences” is to SEND SPAM.
For what it is worth, if I don't see what the pricing will be after the fact, it makes it hard to justify the time to investigate the platform, because I suspect your hiding the pricing for a reason.
I love other aspects MixMax so much, but the sequencing element doesn’t provide enough customization. I expect to be able to delete a stage if I erroneously create one, not be told to or have to create a stage just because MixMax limits a users customizability. It seems the rest of the service is pretty flawless, so I am hoping the approach on this has changed by now. I’m in the midst of looking for an alternative for email sequencing and automation because of this. Unfortunately I also don’t like the email tracking on my CRM, so I was/am really hoping MixMax would be the answer for that. Have there been any updates in this area?
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